Brand Tone

Artisanal & Refined, Confident & Understated, Authentic & Transparent, Appreciative of Heritage & Durability

Brand Values

• •Craftsmanship
• •Quality
• •Timeless Design
• •Durability & Longevity
• •Authenticity
• •Local Production (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Artisanal, Refined, Confident, Understated, Authentic), key messaging points, preferred vocabulary (e.g., "handcrafted," "full-grain leather," "timeless," "durable") and words to avoid.
• •Focus on Storytelling: Weave the narrative of craftsmanship, quality materials, and the "Made in Oslo" heritage into product descriptions, social media posts, and website content.
• •Emphasize Benefits, Not Just Features: Instead of just saying "full-grain leather," explain what that means for the customer – "develops a rich patina over time," "unmatched durability," "a testament to quality."
• •Maintain Visual and Textual Harmony: Ensure the copy's tone matches the minimalist, high-quality aesthetic of the product photography and website design.
• •Be Consistent Across All Channels: Whether it's a product page, an Instagram caption, or a customer service email, the voice should remain recognizably OsloNowhere – refined, authentic, and confident in its craft.

Social Perception

Premium & High Quality, Stylish & Minimalist, Trustworthy & Artisan-focused, Investment Pieces

Copy Examples

• •The [Product Name] Backpack: Crafted from full-grain Norwegian leather, designed for a lifetime of journeys. Its minimalist silhouette meets enduring function, developing a unique patina that tells your story with every year.
• •Oslo mornings and the quiet confidence of carrying less, but better. Our [Product Name] tote, meticulously handcrafted to be your trusted companion. #OsloNowhere #HandmadeLeather #TimelessDesign
• •At OsloNowhere, leather is more than a material; it's a legacy. We honor traditional craftsmanship in every cut, stitch, and finish, creating pieces that aren't just owned, but lived in.
• •Inside OsloNowhere: The Art of Lasting Leather
• •Discover OsloNowhere. Where minimalist design meets the enduring beauty of handcrafted leather. Explore our collection of bags and accessories, made to journey with you. [Link to website]