Brand Tone

Empathetic and Caring, Informative and Scientific, Hopeful and Solution-Oriented, Professional and Trustworthy, Accessible and User-Friendly

Brand Values

• •Pain Relief without Medication
• •Improving Quality of Life
• •Scientific Validation
• •Accessibility and Affordability
• •Innovation
• •Empathy and Support

Best Practices

• •Lead with Empathy: Always start by acknowledging the user's pain and their desire for a better quality of life. Use language that shows understanding and compassion.
• •Balance Science with Simplicity: While highlighting the clinical backing of PEMF technology, explain its benefits in clear, accessible terms that resonate with a non-medical audience. Avoid overly technical jargon where possible, or explain it concisely.
• •Maintain a Hopeful and Empowering Voice: Focus on the solutions Oska Wellness provides and how it can help users regain control and live more active lives. Frame the product as a tool for empowerment.
• •Be Authentic and Transparent: Share real user testimonials and be upfront about how the device works (e.g., consistent use is key). The brand's origin story is a good example of authenticity.
• •Ensure Clarity and Professionalism: Proofread all copy carefully. Maintain a professional demeanor that reflects the credibility of a medical device company, while still being approachable and supportive.

Social Perception

Positive and Grateful, Effective for Various Conditions, Trustworthy Alternative, Requires Consistent Use, Well-Regarded Technology, Good Customer Support/Engagement

Copy Examples

• •Headline: Reclaim Your Life from Pain. Naturally. Body: Tired of pain dictating your days? Oska Pulse uses clinically proven PEMF technology to target pain at its source, helping your body heal so you can live actively again. Drug-free, non-invasive, and easy to use anywhere. Discover the Oska difference. Call to Action: Learn More & Find Your Relief.
• •Headline: Don't Just Mask Pain. Resolve It. Body: Oska Pulse goes beyond temporary fixes. Our innovative PEMF device works at a cellular level to reduce inflammation and promote recovery, offering lasting relief from chronic aches and pains. It’s time for a real solution. Call to Action: Explore Oska Pulse Today.
• •Headline: The Future of Pain Relief is Here. And It's Drug-Free. Body: Experience the power of PEMF technology with Oska Pulse. Backed by science and loved by users, Oska offers a safe, effective way to manage pain from arthritis, injuries, and more, without the side effects of medication. Call to Action: Get Your Oska Pulse.
• •Headline: Your Partner in Pain Management. Anytime, Anywhere. Body: Lightweight, portable, and designed for your lifestyle, Oska Pulse delivers targeted PEMF therapy whether you're at home, work, or on the go. Take control of your pain relief journey. Call to Action: See How Oska Fits Your Life.
• •Headline: Hear From Those Who Found Relief. Body: \"The Oska was recommended to me...and it seems to have improved my knee functioning to the point where I am now running again.\" - Tom. Join thousands who have rediscovered comfort and mobility with Oska Pulse. Call to Action: Read More Success Stories.