Brand Tone

Aspirational and Empowering, Supportive, Motivational, Elegant & Minimalist, Introspective

Brand Values

• •Personal Growth
• •Intentionality
• •Empowerment
• •Aesthetic & Simplicity
• •Community

Best Practices

• •Lead with Empowerment: Always frame communication around what the user can achieve. Use active, empowering verbs like "design," "create," "unleash," "dare," and "become."
• •Maintain an Elegant Vocabulary: Use sophisticated yet accessible language. Words like "intentional," "cultivate," "clarity," "align," and "elevate" fit the brand tone perfectly. Avoid overly casual slang.
• •Speak to "Her": Write as if you are speaking directly to one woman on her personal journey. Use "you" and "your" to make the connection personal and direct. The brand is her supportive guide.
• •Connect the Product to the Aspiration: Never just sell a planner; sell the outcome. It's not about schedules and to-do lists, but about "designing your dream life," "finding clarity," and "achieving your goals." The product is merely the tool for that transformation.
• •Embrace the Aesthetic in Words: Your copy should be as clean and minimalist as your visuals. Use white space, short paragraphs, and clear sentences. Let the message feel as calm and organized as the planners themselves.

Social Perception

Aspirational & Inspiring, Aesthetically Pleasing, Helpful & Practical, A Niche Community Hub

Copy Examples

• •It all starts with a single word, a single plan, a single moment of intention. Your future self is forged in the quiet minutes you dedicate to your vision today. Dare to write the first page of your next chapter. ✨ #OserVie #DigitalJournal
• •For the woman becoming the best version of herself. This is your toolkit.
• •A Sunday reset for an intentional week ahead.
• •More than just a journal, this is your daily practice in clarity. The Mindset Journal is designed to guide your thoughts from limitation to possibility. Uncover your potential, set powerful intentions, and build the self-belief you need to dare greatly. Your journey inward starts here.
• •How I'm romanticizing my life this month: Step 1: Planning the life I dare to live. 🤍 Discipline is the highest form of self-love. #selfgrowth #digitalplanner #thatgirl #oservie