Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Customer-centric & Appreciative, Value-Oriented

Brand Values

• •Customer Happiness
• •Passion for Cycling
• •Quality & Uniqueness
• •Accessibility/Affordability
• •Support & Service

Best Practices

• •Always let the genuine love for cycling shine through. Use enthusiastic and vivid language that resonates with fellow cyclists.
• •Frame benefits around happiness, inspiration, and positive experiences. Use phrases that show appreciation for the customer (e.g., "OS Cycling family").
• •Use a conversational style. Avoid overly technical jargon unless explaining a specific product benefit clearly. Phrases like "We are there for you" build connection.
• •While emphasizing good prices, always pair it with the quality and uniqueness of the products to avoid sounding "cheap." Focus on "great looking and amazing cycling clothes" for the price.
• •While the brand aims for positivity, acknowledging aspects like potential shipping times (if managed directly and clearly) in FAQs or shipping info can build trust, especially since it's a point of customer feedback. Continue to leverage positive customer testimonials authentically.

Social Perception

Generally Positive for Product & Customization, Mixed Feelings on Shipping & Fulfillment, Appreciation for Customer Service (when engaged), Limited Mainstream Brand Awareness

Copy Examples

• •Your Ride, Your Style. Uniquely You. Don't just ride, express yourself! At OS Cycling, we fuel your passion with high-quality, custom cycling gear that turns heads without breaking the bank. Design your dream jersey today and spread good vibes on every trail!
• •Feel the Miles, Love the Price. We believe awesome cycling adventures shouldn't cost a fortune. That's why we deliver top-notch, comfortable apparel and unique designs directly to you. Gear up with OS Cycling and make every ride a happy one!
• •Passion Woven In. Smiles Guaranteed. Born from a love for cycling, OS Cycling is all about making you feel great on and off the bike. Experience our vibrant, quality apparel and join the OS Cycling family. Got questions? Our 24/7 support is here for you!
• •Customize Your Kick. Ride with Pride. Why blend in when you were born to stand out? With OS Cycling's custom designs, you get quality gear that's as unique as your cycling journey. Great looks, amazing comfort, and prices that keep you smiling.
• •More Than Just a Jersey. It's Your Story. From personalized names to your unique crew design, wear your passion proudly. OS Cycling delivers quality apparel that sparks joy and inspires your next adventure. What story will your gear tell?