Brand Tone

Professional and Scientific, Trustworthy and Transparent, Approachable and Caring, Informative and Educational, Results-Oriented

Brand Values

• •Quality
• •Efficacy
• •Innovation
• •Customer Well-being
• •Integrity and Transparency
• •Community and Stewardship

Best Practices

• •Prioritize Scientific Accuracy and Education: Always back claims with credible information. Use precise language when discussing product formulation, ingredients (like full-spectrum, CBN, CBG), and testing processes. Avoid making unsubstantiated medical claims.
• •Emphasize Trust and Transparency: Consistently mention vertical integration, 'seed-to-shelf' processes, and the availability of lab reports (COAs). This builds credibility and reassures customers about product quality and safety.
• •Maintain an Approachable yet Professional Voice: While highlighting the scientific aspects, ensure the language is understandable and welcoming. Use a helpful, supportive tone that focuses on the customer's journey to well-being.
• •Focus on Benefits, Supported by Features: Clearly articulate how the products can improve the customer's life (e.g., better sleep, pain relief, calm). Link these benefits back to the quality features of the products (e.g., high potency, specific cannabinoid profiles, natural ingredients).
• •Show, Don't Just Tell, Compassion and Community Focus: Instead of simply stating care, demonstrate it through initiatives like the veterans program or by highlighting partnerships that align with wellness and support. Use testimonials and stories to illustrate the positive impact on real people.

Social Perception

Positive for Product Quality and Effectiveness, Reliable Customer Service and Shipping, Premium Brand, Trusted by Specific Communities, Emerging Player in a Regulated Market, Informative Resource

Copy Examples

• •Headline: Unlock Your Body's Potential. Naturally. Body: At Oscity Labs, science and nature converge. Our full-spectrum hemp extracts are meticulously crafted in our state-of-the-art Alabama facility, ensuring purity and potency from seed to shelf. Experience the difference quality makes. #OscityLabs #ScienceOfWellness #FullSpectrumCBD
• •Headline: Rest Assured. Recover Fully. Body: Sleepless nights and nagging discomfort shouldn't hold you back. Oscity Labs' scientifically formulated CBD products are designed to help you find restful sleep and soothing relief. Discover our range of oils, gummies, and topicals, and reclaim your well-being. Third-party tested for your peace of mind. [Learn More Button linking to COAs] #BetterSleep #PainRelief #TrustOscity
• •Headline: Dedicated to Our Heroes: The Oscity Labs Veterans Program. Body: We believe in supporting those who've served. Oscity Labs is proud to offer a special discount program for veterans and active military. It's our small way of saying thank you and helping you access the natural wellness you deserve. [Link to Veterans Program] #VeteransWellness #CBDforVeterans #OscityCares
• •Headline: The Oscity Standard: Purity. Potency. Transparency. Body: We don't just talk about quality; we prove it. Our vertically integrated process and rigorous in-house and third-party lab testing ensure every Oscity Labs product meets the highest industry standards. Explore our COAs and see the science behind your well-being. #SeedToShelf #LabTestedCBD #OscityTransparency
• •Headline: Fuel Your Active Life with Oscity. Body: From professional athletes to everyday warriors, recovery is key. Oscity Labs, proud partner of USA Boxing, offers natural solutions like our Emperor's Balm to help you manage aches and perform at your best. Experience advanced, natural relief. #AthleteRecovery #NaturalRelief #CBDforAthletes #OscityPerformance