Brand Tone

Reassuring and Supportive, Informative and Educational, Family-Focused and Approachable, Trustworthy and Responsible

Brand Values

• •Child Safety: Prioritizing the protection of children from inappropriate content and online risks.
• •Parental Empowerment: Providing parents with tools and control to manage their children's digital lives effectively.
• •Healthy Tech Habits: Encouraging balanced screen time and responsible internet use.
• •Simplicity and Ease of Use: Making parental controls accessible and manageable for all parents, regardless of technical expertise.
• •Family Well-being: Contributing to a more harmonious family life by reducing conflicts over screen time.

Best Practices

• •Always Prioritize the Parent's Perspective: Write as if you are speaking to a concerned, busy parent. Use "you" and "your family." Address their pain points (fear, lack of control, confusion) and offer KoalaSafe as the supportive solution.
• •Emphasize Benefits, Not Just Features: Instead of just saying "site blocking," explain the benefit: "Keep harmful content away with easy site blocking, ensuring your child only accesses age-appropriate websites."
• •Maintain a Reassuring and Positive Voice: Avoid fear-mongering. While acknowledging online dangers, focus on the positive empowerment KoalaSafe provides. The tone should be optimistic and solution-oriented.
• •Keep Language Clear, Simple, and Jargon-Free: Parents are often not tech experts. Explain technical aspects in an easy-to-understand manner. If technical terms are necessary, provide a brief explanation.
• •Be Consistent Across All Channels: Whether it's a tweet, a blog post, website copy, or customer service interaction, the supportive, informative, and family-focused tone should be maintained. This builds trust and brand recognition. Create a simple style guide if needed.

Social Perception

Positive, Reliable (with some caveats), A Solution for Younger Children, Community Aspect

Copy Examples

• •Headline (Reassuring, Empowering): "Breathe Easy. KoalaSafe Puts You in Control of Your Kids' Online World."
• •Body: Worried about what your children see online? With KoalaSafe, you can easily set time limits, block inappropriate sites, and foster healthier tech habits. Create a safer internet experience for your family, effortlessly.
• •Social Media Post (Informative, Family-Focused): Image: Happy child using a tablet safely. Text: "Did you know? 🤔 Setting clear digital boundaries can lead to more family time offline! KoalaSafe helps you manage screen time so you can enjoy more unplugged moments together. Learn how: [Link to Blog/Feature]"
• •Email Subject Line (Supportive, Benefit-Oriented): "Your Partner in Safe Digital Parenting."
• •Preview Text: Discover how KoalaSafe makes internet safety simple and effective for your family.
• •Ad Copy (Trustworthy, Simple): "Protect Little Eyes and Minds Online. KoalaSafe offers simple, powerful parental controls for your home WiFi. Easy setup, effective blocking, and peace of mind for parents. Get Started Today!"
• •Website Banner (Educational, Empowering): "Empowering Parents, Protecting Kids. Learn how KoalaSafe helps you guide your children towards a safe and balanced digital life. Explore Features."