Brand Tone

youthful passion, urgent activism, authentic hope, energetic, accessible, genuine, direct, emotional, inspiring, community-fostering.

Brand Values

• •Environmental Activism
• •Authenticity
• •Youth Empowerment
• •Music as a Vehicle for Change
• •Inclusivity and Hope

Best Practices

• •Lead with Purpose: Always anchor the copy in his core values of authenticity and activism. The product (music, merch) is a tool for the message, not just a commodity. Frame every release or announcement within this larger purpose.
• •Foster a "We" Mentality: Use inclusive language like "we," "us," and "our" to cultivate a strong sense of community. This positions the audience as active participants in his journey and mission, not just passive consumers.
• •Maintain a Youthful, Authentic Voice: The copy should mirror his personality—direct, passionate, and sometimes vulnerable. Use emojis (e.g., youthful passion, urgent activism, authentic hope, energetic, accessible, genuine, direct, emotional, inspiring, community-fostering.
• •values
• •Environmental Activism
• •Authenticity
• •Youth Empowerment
• •Music as a Vehicle for Change
• •Inclusivity and Hope

Social Perception

Prodigious young talent, sincere commitment to activism, wise beyond his years, humble yet confident, role model, voice of a generation, global and dedicated fanbase, appreciated for music and principled stance on social/environmental justice.

Copy Examples

• •My new song, 'How Did We End Up Here,' is finally out. It’s a question I ask myself a lot lately. This is for everyone who believes we can write a better ending to our story. Stream it, share it, live it. Let's demand change together. 💚 #NewMusic #ClimateAction #OscarStembridge
• •Wear the change you want to see. Our new ‘Be The Change’ tee is made from 100% organic cotton because our planet is worth it. Look good, feel good, do good. Shop the collection via the link in bio. 🌍 #SustainableFashion #MerchWithAMessage
• •Soundcheck vibes! Working on something special for you all. Should the next cover be a 90s rock classic or a modern indie anthem? Cast your vote! 🎸 Your energy fuels the music!
• •PARIS! I’m coming for you! So hyped to be playing at [Venue] on [Date]. Expect loud guitars, honest lyrics, and a whole lot of passion. Grab your tickets and let's make some noise for a better world. Who's in? #LiveMusic #ParisGig #MusicForChange
• •Feeling so grateful for all your support on this journey. Seeing your comments and knowing these songs connect with you means everything. It’s a reminder that none of us are alone in this. We’re all in this fight together. Thank you for listening. 🙏 #Community #Grateful #Hope