Tono de Marca

Promotional, value-driven, direct, product-focused, and emphasizing quality and craftsmanship.

Valores de Marca

• •Quality Craftsmanship
• •Value for Money
• •European Design
• •Accessibility

Mejores Prácticas

• •Lead with Quality, Follow with Value: In all copy, first emphasize the craftsmanship, "handcrafted" nature, and "genuine leather" materials. Then, present the price or discount as an added, unbeatable benefit. This frames the product as a high-value item for a good price, rather than just a cheap item.
• •Use "Designed in the Netherlands": Consistently include this phrase to build a strong association with European style and quality, which can be a key differentiator.
• •Be Specific About Materials: Instead of just "leather," use more descriptive terms like "premium nubuck leather" or "soft suede" where applicable. This reinforces the quality message and justifies the price point.
• •Maintain a Direct and Confident Voice: Avoid overly casual slang or complex jargon. The tone should be straightforward and confident, reflecting a brand that believes in its product's inherent quality.
• •Unify the Brand Name: Decide whether "oscar sneakers" or "Oscar&Djayds" is the primary brand name to use in communications. Using "Oscar&Djayds, from the makers of oscar sneakers," or a similar construction, can help bridge the gap and reduce potential customer confusion.

Percepción Social

Limited visibility; perceived as legitimate and trustworthy due to Bol.com presence and positive reviews, but can also be seen as very new, small, or potentially untrustworthy by savvy shoppers due to lack of extensive online presence. Minor brand confusion exists due to the 'Oscar&Djayds' product name being used alongside 'Oscar Sneakers' storefront.

Ejemplos de Copy

• •European Design. Handcrafted Quality. Experience the comfort of genuine leather footwear, designed in the Netherlands for the modern man. Shop our new collection.
• •Meet the Orlando, where classic design meets superior craftsmanship. Handcrafted from premium black nubuck leather, this sneaker offers both enduring style and all-day comfort. Designed in the Netherlands, it’s the perfect foundation for any smart-casual look. Step up your shoe game.
• •Discover Handcrafted Leather Footwear | Free Shipping On Your First Order
• •The Perfect Boot Doesn't Have to Be Expensive. We believe in quality you can feel. Our Oscar&Djayds Chelsea boots are handcrafted from 100% real suede leather and designed in the Netherlands for timeless style. Get premium quality without the premium price tag.
• •A Wardrobe Essential, Redefined. Our collection of men's Chelsea boots combines traditional, handcrafted techniques with contemporary Dutch design. Made with the finest leathers and suedes, each pair is built for style, comfort, and durability.