Brand Tone

Knowledgeable & Authoritative, Supportive & Customer-Focused, Passionate & Engaged, Reliable & Trustworthy, Professional yet Approachable

Brand Values

• •Quality
• •Customer Success
• •Expertise & Innovation
• •Integrity & Transparency
• •Partnership & Relationships
• •Heritage & Legacy
• •Sustainability

Best Practices

• •Prioritize the Grower: Always write with the grower's needs, challenges, and aspirations in mind. Frame benefits around their success (e.g., "higher yields," "disease resistance," "market appeal").
• •Lead with Expertise, Support with Passion: Share knowledge confidently but avoid jargon where simpler terms suffice for a broader audience. Let genuine enthusiasm for the products and for growing shine through.
• •Be Specific and Factual: When describing seeds, provide concrete details about performance, ideal growing conditions, and unique traits. Back up claims of "quality" with references to trials and specific seed characteristics.
• •Maintain a Helpful, Positive Outlook: Even when discussing challenges (like pests or disease), focus on solutions and how the right seed choices can help. Foster a sense of optimism and partnership.
• •Develop a Voice & Tone Guide: Create an internal document outlining key brand messages, preferred terminology (e.g., "growers" vs. "farmers" or when to use each), "words to use," and "words to avoid" to ensure consistency across all communications and team members.

Social Perception

Reputable Seed Supplier, Expert Resource, Committed to Quality & Variety, Customer-Oriented, Trustworthy Partner

Copy Examples

• •Headline: Your Partner in a Successful Harvest. Body: For over 40 years, Osborne Quality Seeds has been dedicated to providing growers with rigorously trialed, top-performing seeds. From our research fields to yours, count on quality and expertise every step of the way. Let's grow together.
• •Headline: Unlock Your Farm's Potential with Osborne Organics. Body: Cultivate with confidence. Our extensive range of certified organic vegetable, herb, and flower seeds are selected for exceptional vigor and yield, supporting your commitment to sustainable agriculture.
• •Headline: Innovation in Every Packet. Results in Every Field. Body: Discover the difference that dedicated trialing makes. Our product specialists work year-round, nationwide, to bring you innovative varieties that deliver on flavor, resilience, and productivity.
• •Headline: More Than Just Seeds – It's a Relationship. Body: At Osborne, your success is our priority. Our team of passionate growers and seed experts is here to offer personalized advice and the best seed choices for your unique needs and climate. Questions? We're here to help!
• •Headline: The Skagit Valley Tradition of Quality Seed – Nationwide. Body: Rooted in the rich agricultural heritage of the Pacific Northwest, Osborne Quality Seeds now serves growers across the U.S. and Canada. Experience the proven performance and dedicated service that has defined us since 1982.