Brand Tone

Authentic, Appreciative & Respectful, Quality-focused, Informative & Passionate, Elegant & Understated, Approachable & Trustworthy

Brand Values

• •Authenticity & Tradition
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Cultural Appreciation
• •Reliability

Best Practices

• •Prioritize Authenticity: Always ensure product descriptions and stories accurately reflect the item's origin, materials, and craftsmanship. Use specific details rather than generic claims.
• •Educate and Inform: Share the cultural significance or a brief history behind certain styles or items. This adds value beyond the product itself and reinforces the brand's passion.
• •Use Refined and Respectful Language: Avoid overly casual slang or hype. The language should mirror the elegance and quality of the products. Maintain a polite and appreciative tone in all communications.
• •Focus on "Made in Japan" Quality: Consistently highlight this key differentiator and what it signifies in terms of skill, tradition, and durability.
• •Showcase the Artisan: Where possible, tell the story of the craftspeople or the regions known for specific pottery/lacquerware styles. This humanizes the brand and emphasizes the value of craftsmanship.

Social Perception

Niche & Specialized, High-Quality Provider, Culturally Rich

Copy Examples

• •Headline for a new collection: "Embrace Enduring Beauty: Discover Our New Collection of Artisan-Crafted Japanese Tableware."
• •Product Description Snippet: "Each [Product Name] is a testament to generations of Japanese artistry. Hand-finished in [Region/Kiln Name], its unique glaze tells a story of dedication and a deep respect for natural materials."
• •"About Us" Excerpt: "At Osaka Kirakuya, we believe that everyday moments are elevated by the beauty of true craftsmanship. We carefully curate authentic 'Made in Japan' tableware, connecting you with the heart of Japanese tradition and the skilled artisans who uphold it."
• •Email Subject Line for a Promotion: "Bring Home the Art of Japan: Special Offer on Select Mino Ware."
• •Social Media Post (if they were to start): "From the kiln to your table. Experience the unmatched quality and timeless elegance of authentic Japanese pottery. What Japanese craft do you admire most? #OsakaKirakuya #MadeInJapan #JapaneseTableware #Craftsmanship #SupportArtisans"