Brand Tone

Professional, caring, and expert, aiming for a humble, ambitious, and socially responsible voice.

Brand Values

• •Improving Quality of Life
• •Expertise and Professionalism
• •Quality and Trust
• •Social Responsibility
• •Commitment to Rural Origins

Best Practices

• •Bridge the "Trust Gap": The most critical issue is the gap between the stated value of "trust" and the customer experience with returns. Copywriting across all platforms, especially in FAQs, returns policy pages, and automated emails, must be exceptionally clear, simple, and reassuring. Avoid jargon and outline the return process step-by-step to rebuild confidence.
• •Humanize the Brand: The "robot-like" perception needs to be actively countered. Use a warmer, more empathetic tone. Feature stories (with permission) of how products have helped real people. The brand's origin story is a strong asset that should be used more frequently to create a personal connection.
• •Be an Expert, Not Just a Seller: Instead of just showing products, create content that educates. Write blog posts or create short videos explaining how to choose the right product. This reinforces the "expert" value and provides genuine help.
• •Create a Unified Voice: The tone on the website, the functional tone on YouTube, and the impersonal tone in customer service feel disconnected. A single, consistent brand voice—professional yet caring—should be defined and applied everywhere, from product descriptions to email signatures.
• •Engage with Feedback: A low social media presence means missed opportunities to manage reputation. Actively responding to reviews (both positive and negative) in a professional and solution-oriented manner can demonstrate that the brand is listening and committed to its customers, directly challenging the negative perception.

Social Perception

Polarized and fragile. While some perceive it as a useful source for medical aids, a significant number of customers view the brand as high-risk and untrustworthy, especially due to severe issues with customer service, returns, and refunds. There is also a perception of it being a distant, foreign entity.

Copy Examples

• •Reprenez votre indépendance, pas à pas. Notre déambulateur est conçu pour vous offrir stabilité et sécurité à chaque déplacement. Parce que votre liberté de mouvement est notre priorité. Découvrez la qualité qui vous soutient au quotidien.
• •Le confort n'est pas un luxe, c'est un soin essentiel. Développé avec l'avis d'experts, notre coussin anti-escarres répartit la pression pour un soulagement durable et une protection optimale. Prenez soin de vous, nous veillons sur les détails.
• •Nés dans un petit village avec une grande mission : améliorer le quotidien de chacun. Chez OrtoPrime, chaque produit que nous sélectionnons est le fruit de notre engagement pour la qualité et votre bien-être. Une entreprise familiale, une confiance européenne.
• •Votre satisfaction est notre engagement. Une question ? Un doute ? Notre équipe de conseillers basés en Europe est à votre écoute pour vous guider vers la solution la plus adaptée. Un service clair, une assistance réelle.
• •Des solutions pensées pour vous, recommandées par des experts.