Brand Tone

Problem/Solution-Oriented, Empathic & Understanding, Confident & Authoritative, Benefit-Driven, Direct & Persuasive, Relatable

Brand Values

• •Pain Relief & Well-being
• •Quality & Efficacy
• •Customer Satisfaction
• •Accessibility (Online Model)
• •Innovation

Best Practices

• •Focus on the "Why": Always tie product features back to the core customer benefit – pain relief, improved mobility, and a better quality of life.
• •Use Strong, Benefit-Oriented Headlines: Capture attention by immediately addressing the reader's pain point and offering a clear solution.
• •Incorporate Customer Language: Draw inspiration from positive customer testimonials to keep the language relatable and authentic. Address the frustrations they voice and the relief they express.
• •Maintain a Confident, Reassuring Voice: While avoiding unprovable superlatives, project confidence in the products' ability to help. Back this up with mentions of quality, technology, or customer satisfaction where appropriate.
• •Be Direct and Clear in Calls to Action: Guide the customer on the next steps, whether it's "Shop Now," "Learn More," or "Claim Your Discount." Ensure promotions are clearly communicated.

Social Perception

Positive (among direct customers), Skepticism/Caution (from some external views), Engaged (on social media), Awareness of Online Risks

Copy Examples

• •Headline: Stop Letting Foot Pain Dictate Your Day. Discover Orto-Kal Comfort. Body: Tired of wincing with every step? Our expertly designed orthopedic solutions are here to help you reclaim your mobility and live pain-free. Experience the Orto-Kal difference.
• •Headline: Back Pain Shouldn't Be Your Norm. We Can Help. Body: Don't let chronic back pain hold you back from enjoying life. Orto-Kal offers innovative orthopedic supports designed to provide relief and improve your posture. Get back to doing what you love.
• •Headline: The Secret to Happy Knees? It's No Secret, It's Orto-Kal. Body: Whether it's from years of activity or daily strain, knee pain can be debilitating. Our advanced knee solutions offer targeted support and pain relief, so you can move with confidence again.
• •Headline: Why Suffer in Silence? Orto-Kal: Your Partner in Pain Relief. Body: We understand how frustrating persistent pain can be. That's why we've dedicated ourselves to creating orthopedic products that deliver real results. Join thousands of Israelis who have found relief with Orto-Kal.
• •Headline: Gift Yourself Comfort. Gift Yourself Orto-Kal. Body: Imagine a day without nagging aches. With Orto-Kal's range of orthopedic footwear and supports, that day can be today. Quality, comfort, and lasting relief – that's our promise to you.