Brand Tone

Authentic & Genuine, Passionate, Friendly & Approachable, Informative & Educational, Rooted in Nature & Health-Conscious

Brand Values

• •Respect for Nature
• •Quality & Freshness
• •Authenticity & Genuineness
• •Passion & Dedication
• •Community & Direct Connection
• •Health & Well-being

Best Practices

• •Always Emphasize Freshness and Natural Origin: Consistently use words like "fresh," "seasonal," "natural," "sun-ripened," "earth," "field-to-table" to reinforce the core product benefit.
• •Speak with Passion and Authenticity: Let the genuine love for farming and healthy food shine through. Use sincere language that reflects the farm's story and values. Avoid overly corporate or impersonal jargon.
• •Be Informative and Helpful: Share knowledge about the benefits of organic, seasonal eating. Offer tips on how to use the vegetables or explain a bit about the farming process. This builds trust and positions the brand as an expert.
• •Maintain a Friendly and Approachable Dialogue: Whether on social media, email, or the website, address customers warmly. Encourage interaction and respond to queries with a personal touch. Use "we" and "our" to foster a sense of community.
• •Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual elements used (e.g., photos of vibrant, healthy produce, scenes from the farm). The words should enhance the story told by the images.

Social Perception

A reliable source of high-quality, fresh organic vegetables. A trustworthy and passionate local producer. An ethical business committed to sustainable and natural farming practices. A brand that cares about the health of its customers and the environment. Friendly and customer-oriented.

Copy Examples

• •Instagram Post (Image: Close-up of freshly harvested vibrant red tomatoes): Sun-kissed and bursting with flavour! 🍅 Our organic tomatoes are picked at their peak, ready to bring the taste of pure sunshine to your table. Grown with love, no nasties, just nature's best. #OrtoBarbieri #OrganicGoodness #FreshFromTheFarm #SonaBio #EatLocal
• •Facebook Update (Announcing new seasonal vegetable): Guess what’s just arrived in our fields? Crisp, organic [Vegetable Name]! Perfect for [suggested use, e.g., salads, roasting]. We cultivate with passion, respecting nature's rhythm to bring you the freshest taste of the season. Come find them at our farm shop or order for home delivery! #SeasonalEating #OrtoBarbieri #OrganicFarming #HealthyFood #SupportLocalFarmers
• •Website Homepage Snippet: At Orto Barbieri, we believe in real food, grown with passion and respect for the earth. Discover the vibrant taste of our seasonal organic vegetables, harvested daily and delivered fresh from our fields in Sona to your kitchen. It’s more than farming; it’s a promise of nature’s best.
• •Promotional Email Subject Line: Taste the Season: Fresh Organic Harvest from Orto Barbieri! Body Snippet: Hello [Customer Name], This week, our fields are offering a bounty of [mention 1-2 key seasonal vegetables]. Imagine the flavour of truly fresh, organic produce, cultivated with dedication and delivered to your door. Explore this week's harvest and bring the goodness of Orto Barbieri to your meals.
• •Market Stall Signage: Orto Barbieri: Organic Vegetables, Grown with Passion. Fresh from our Sona farm – Taste the difference nature makes!