Brand Tone

Professional & Knowledgeable, Helpful & Caring, Efficient & Accessible, Direct & Informative

Brand Values

• •Quality
• •Customer Service/Care
• •Efficiency & Timeliness
• •Expertise & Knowledge
• •Safety
• •Accessibility

Best Practices

• •Focus on Patient/Customer Needs First: Frame all communication around how OrthoSTAT solves problems, provides comfort, or aids in recovery for the customer. Emphasize benefits like "regain independence," "recover comfortably," "move safely."
• •Maintain a Professional yet Approachable Voice: Use clear, straightforward language, avoiding overly technical jargon where possible. When technical terms are necessary, briefly explain them. The tone should be reassuring and supportive, like a trusted healthcare partner.
• •Highlight Expertise and Experience Subtly: Weave in mentions of experienced staff or quality products naturally rather than making overt, unsupported claims. For example, "Our experienced fitters ensure..." is better than "We are the best."
• •Emphasize Key Service Differentiators Consistently: Regularly include phrases related to "same-day service," "knowledgeable staff," "quality equipment," and "Hablamos Español" where relevant in website copy, social media, and ads.
• •Use Testimonial Language as Inspiration: Draw from the positive language used by actual customers (e.g., "friendly," "knowledgeable," "accommodating," "timely manner") to ensure the copy resonates with the target audience’s positive experiences and expectations.

Social Perception

Customers appreciate the company's ability to provide equipment quickly, especially in urgent situations. Staff members are singled out for their kindness, expertise and willingness to explain product usage. Seen as a dependable source for medical equipment needs.

Copy Examples

• •Headline: Need Mobility Support STAT? We're Here to Help. Body: Don't let an injury slow you down. OrthoSTAT offers same-day appointments and delivery for a wide range of quality medical equipment. Our experienced team will ensure you get the right fit and full instruction for safe use. Call us today – Hablamos Español!
• •Headline: Your Comfort and Recovery are Our Priority. Body: At OrthoSTAT, we understand the importance of reliable medical supplies. From walking boots to power scooters, we provide top-quality, physician-recommended equipment. Our knowledgeable staff are dedicated to your satisfaction and safety.
• •Headline: Expert Advice, Quality Equipment, Fast Service. That's the OrthoSTAT Promise. Body: With over 20 years of orthotic fitting experience, OrthoSTAT is your trusted partner for medical supplies and braces. We work with your insurance and offer efficient solutions to get you moving comfortably again.
• •Social Media Post (Image: Staff member assisting a customer with a brace): Text: Getting you back on your feet, comfortably and safely. ✅ Our OrthoSTAT team provides personalized fittings and clear instructions for all our medical equipment. Need assistance? Visit us or call for same-day support! #OrthoSTAT #MedicalSupply #CustomerCare #MobilitySolutions #CelebrationFL
• •Headline: Don't Wait for Relief. OrthoSTAT Delivers. Body: Urgent need for a wheelchair, knee scooter, or cold therapy unit? We offer prompt, same-day delivery on in-stock items, assembled and adjusted for you by our trained professionals. Experience the caring and efficient service that sets OrthoSTAT apart.