Brand Tone

Inspiring, Compassionate, Community-Oriented, Professional & Trustworthy, Hopeful

Brand Values

• •Impact
• •Generosity
• •Collaboration
• •Health & Well-being
• •Stewardship

Best Practices

• •Lead with Impact: Always connect communications back to the tangible benefits and positive changes DMF brings to the community's health.
• •Emphasize "We" and "Together": Use inclusive language that highlights collaboration and community effort, reinforcing the idea that everyone plays a part.
• •Share Success Stories (with permission): Use real stories and testimonials to demonstrate compassion and the real-world impact of donations and programs, making the mission relatable and human.
• •Maintain Professionalism and Transparency: Especially when discussing finances, grants, and donations, ensure the language is clear, trustworthy, and accountable.
• •Instill Hope and Positivity: Even when addressing serious health challenges, frame the narrative around solutions, progress, and the potential for a healthier future, inspiring continued support.

Social Perception

Positive and Respected, Effective Fundraiser, Community Pillar, Life-Changing

Copy Examples

• •Headline (General Appeal): "Invest in Health. Uplift Our Community. Join Dakota Medical Foundation Today."
• •Social Media Post (Giving Hearts Day): "Your gift, no matter the size, fuels hope and healing across our region. This Giving Hearts Day, let's show the world the power of a united community. ❤️ #GivingHeartsDay #DakotaHealth"
• •Website Snippet (About Lend A Hand): "When medical crisis strikes, Lend A Hand offers more than financial aid—it offers a lifeline. We stand with families in their toughest times, because no one should face health battles alone."
• •Email Subject Line (Impact Report): "See Your Generosity in Action: Dakota Medical Foundation's 2024 Impact Report."
• •Call to Action (Volunteer/Engage): "Ready to make a difference? Discover how you can contribute to a healthier Dakota. Learn more about our programs and get involved."