Brand Tone

Elegant, Artistic, Passionate, Appreciative, Authentic, Unique, Professional, Trustworthy

Brand Values

• •Originality & Authenticity
• •Quality & Craftsmanship
• •Beauty & Inspiration
• •Creativity & Passion
• •Family & Connection
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., elegant, passionate, authentic), preferred vocabulary (e.g., "original," "handcrafted," "inspired," "unique"), and phrases to avoid. Share this with anyone creating content.
• •Focus on "Why": Beyond describing what the product is, explain *why* it matters – the inspiration, the emotion it evokes, the craftsmanship involved. This connects to the brand's core values of beauty and passion.
• •Use Evocative and Sensory Language: Appeal to the appreciation of art and beauty by using descriptive words that engage the senses (e.g., "vibrant hues," "intricate textures," "delicate beauty," "whisper tales").
• •Maintain Elegance and Professionalism: Ensure all copy is grammatically correct, well-structured, and avoids overly casual slang or colloquialisms that might detract from the sophisticated image, while still being warm and approachable.
• •Showcase Authenticity: Highlight the "original" nature of the art and the "handmade" aspect of the jewelry. Tell the story behind the pieces or the artist (O. Tia) when possible to reinforce genuineness. Emphasize the family-owned aspect to build trust and a personal connection.

Social Perception

Emerging or niche online presence focused on genuine art appreciation. Connection to an Italian art gallery lends legitimacy. No negative reviews, suggesting a positive, though still developing, brand image.

Copy Examples

• •Immerse yourself in the vibrant hues and evocative textures of O. Tia's latest masterpiece. Each brushstroke tells a story, ready to transform your space and inspire your days. Discover '[Painting Name]' – an original oil painting that speaks to the soul. Link in bio for art that endures. #Ortarte #OriginalArt #OliaTiaArt #FineArt #ArtForYourHome
• •Adorn yourself with artistry. Our handmade jewelry is crafted with passion and precision, each piece a unique expression of elegance. Discover timeless designs that whisper tales of creativity. Shop the collection at ortarte.com – where art meets adornment. ✨ #HandmadeJewelry #OrtarteGallery #UniqueDesigns #ArtisanJewelry #ShopSmall
• •Dear Art Lover, At Ortarte, we believe art is an experience. We're thrilled to unveil our newest collection, featuring breathtaking original paintings by O. Tia and exquisitely crafted handmade jewelry. Each piece is a testament to the beauty of human creativity, waiting to bring a touch of inspiration to your world. Explore the new arrivals: [Link]
• •Own a Piece of Inspired Beauty. Our exclusive Giclée prints offer the vibrancy and emotion of O. Tia's original artworks, meticulously reproduced for your collection. Bring lasting elegance to your walls. Explore Prints Now.
• •Handcrafted with meticulous care, this silver fern necklace captures the delicate beauty of nature. Each vein is etched with precision, creating a piece that is both timeless and unique. Made from high-quality sterling silver, it’s more than jewelry – it’s a wearable piece of art from Ortarte. Perfect for adding a touch of sophisticated nature to any ensemble.