Brand Tone

Personal, Passionate, and Artistic.

Brand Values

• •Originality & Handcrafting
• •Artistic Expression
• •Inclusivity and Advocacy

Best Practices

• •Always Emphasize "Handmade": This is a core pillar of the brand. Words like "handcrafted," "artisanal," "made by hand," and "artist-made" should be used frequently to reinforce the value and quality of the products.
• •Tell the Story: Whether it's the inspiration behind a collection or the process of creating a piece, storytelling connects the customer to the artist. Share the "why" behind the "what."
• •Maintain a Personal Voice: Use "I" and "my" when referring to the creation process to maintain the personal connection with the founder, Or. This builds authenticity and trust.
• •Use Passionate and Descriptive Language: Words like "passion," "love," "carefully," "unique," and "inspired" convey the emotional investment in the craft and elevate the perceived value of the jewelry.
• •Incorporate Core Values Naturally: Weave in themes of self-expression, individuality, and connection to nature in your copy. This reinforces what the brand stands for beyond just the products themselves.

Social Perception

Valued for Uniqueness and Craftsmanship.

Copy Examples

• •Inspired by the quiet magic of a forest floor, our new collection is here. ✨ Each piece is handcrafted with passion by Or, weaving earthy textures and natural forms into a wearable work of art. Discover the story behind each design. Link in bio to explore.
• •More than just an earring, it's a statement of individuality. This piece was slowly and carefully crafted by hand from polymer clay, with every curve and color mixed with intention. Designed to be as unique as you are, it’s a little piece of art you can take anywhere. Lightweight, original, and made with love.
• •From a simple block of clay to a piece of jewelry that tells a story. Hi, I'm Or! Every single piece you see is designed and created by my own two hands. This brand is built on a passion for creation and a belief that everyone deserves to wear things that make them feel beautiful and authentic. Thank you for being a part of this journey! ❤️
• •Ready for a little sparkle? ✨ For a limited time, enjoy 15% off our entire collection of handmade originals. Each piece is crafted to celebrate uniqueness and designed to last. Find the perfect piece that speaks to you and your story. Use code ORIGINAL15 at checkout.
• •We believe jewelry should be personal. That's why every single one of our pieces is an original. Which of our designs makes you feel the most 'you'? Let us know in the comments below! 👇