Brand Tone

Authentic and traditional, with a professional and innovative edge; proud of artisanal heritage and quality ingredients; evocative and sensory; friendly and approachable in B2C, professional in B2B.

Brand Values

• •Artisanal Quality
• •Natural Ingredients
• •Innovation
• •Customer Satisfaction
• •Heritage and Passion

Best Practices

• •Lead with Quality and Tradition: Always start from the core of the brand. Use words like "artisanal," "handmade," "traditional," "heritage," and "master pastry chefs" to reinforce the brand's foundation.
• •Highlight Natural Ingredients: Consistently mention the absence of GMOs, preservatives, and other additives. This is a key differentiator and appeals to health-conscious consumers. Frame it as "natural," "wholesome," and "highly digestible."
• •Balance Tradition with Innovation: When speaking of traditional products, focus on heritage. When promoting products like the "Ready in 3 Minutes" line, use words like "innovative," "award-winning," and "convenient" to showcase the brand's modern side.
• •Use Sensory and Emotive Language: Describe the taste, texture, and aroma of the products. Use words that evoke feelings of comfort, celebration, and delight. The goal is to make the audience "taste" the product through the words.
• •Maintain a Professional yet Friendly Tone: In B2B communications, be professional and informative. In B2C content (social media, ads), be friendly, welcoming, and engaging. Always be appreciative and responsive to customer comments and reviews.

Social Perception

Premium, high-quality pastry shop and producer; reliable source for delicious, authentic Italian pastries; associated with craftsmanship and superior ingredients; trustworthy brand blending tradition with modernity; physical store is welcoming.

Copy Examples

• •Art in Every Slice. Experience the taste of tradition. Our handmade crostatas are baked daily by our master pastry chefs, using only the finest, all-natural ingredients. It’s not just a dessert; it’s a piece of our heritage, made with passion, just for you. #Orsobianco #Pasticceria #Handmade #ItalianPastry #Dessert
• •Your 3-Minute Italian Breakfast. No time for a lengthy breakfast prep? No problem. Our award-winning 'Ready in 3 Minutes' croissants bring the authentic taste of an Italian pasticceria to your kitchen in minutes. Made with a 72-hour leavened dough and no artificial additives, it’s the perfect, wholesome start to any busy day. Taste the difference quality makes. #Orsobianco #ReadyIn3Minutes #BreakfastIdeas #Quality
• •The Essence of Pure Taste. Our Essenza line is the purest expression of our pastry philosophy. Each croissant is the result of a meticulous 72-hour leavening process and is crafted without any mono and diglycerides, preservatives, or GMOs. The result is a pastry that is not only incredibly flavorful but also light and highly digestible. This is the croissant, elevated.
• •Subject: Elevate Your Menu with Orsobianco's Artisanal Pastries. Dear [Client Name], At Orsobianco, we blend over 30 years of artisanal heritage with award-winning innovation to create exceptional pastry products for the Ho.Re.Ca sector. Our offerings, including the revolutionary 'Ready in 3 Minutes' croissants, are crafted with the finest natural ingredients to guarantee quality and authenticity. Allow us to show you how our BRC and IFS certified products can bring the taste of true Italian craftsmanship to your customers. We would be delighted to provide you with a sample from our catalog.
• •Your Celebration, Our Creation. Planning a special event? Let our master pastry chefs create the perfect centerpiece for your celebration. Order a custom cake and personalize it with a special message or even a photo printed on a gluten-free wafer. Made with the love and quality Orsobianco is known for. Ask us how to make your next event even sweeter.