Brand Tone

Feminine & Sensual, Effortless & Chic, Playful & Adventurous, Nostalgic & Modern, Confident & Empowering, Authentic & Transparent (aspirational)

Brand Values

• •Timelessness/Seasonless Design
• •Quality Craftsmanship & Materials
• •Individuality & Self-Expression
• •Femininity & Strength
• •Thoughtful Creation/Less is More
• •Direct Connection with Audience
• •Sustainability (emerging focus)

Best Practices

• •Embody the Muse: Always write as if speaking to or for the "Orseund Iris woman" – confident, independent, multifaceted, appreciative of quality and timeless style, and effortlessly chic.
• •Prioritize Evocative Language Over Hard Selling: Focus on the "feeling" and the inherent qualities of the pieces (e.g., "ethereal, feminine, natural, effortless, strong, powerful") rather than aggressive sales tactics. Let the desirability of the product speak.
• •Maintain Visual-Verbal Harmony: Ensure that the copy on all platforms (website, social media, emails) consistently reflects the sophisticated, clean, and feminine aesthetic seen in the brand's imagery. The words should feel like a natural extension of the visuals.
• •Incorporate Keywords of Brand Values: Subtly weave in terms like "timeless," "seasonless," "effortless," "feminine," "quality," "staple," and "considered" to reinforce what the brand stands for.
• •Keep it Concise and Chic: Especially on platforms like Instagram, captions and product descriptions should be to the point yet impactful, mirroring the brand's "less is more" design philosophy. Avoid overly casual slang but maintain a sense of modern relevance.

Social Perception

Desirable & "It-Girl" Approved, Luxurious & High Quality, Trendsetting, Aspirational, Feminine and Empowering, Niche & Specific, Strong Online Identity

Copy Examples

• •Unveiling the poetry of silk. Our [Product Name] blouse isn't just a garment, it's the feeling of timeless elegance draping effortlessly, ready for wherever your story takes you. Feminine, fluid, forever.
• •Sculpted for your strength, softened for your grace. The [Product Name] knit corset. Redefine power dressing, your way. Own the moment.
• •Orseund Iris: For the woman who curates her life with the same intention she curates her wardrobe. Pieces that whisper confidence, designed to live beyond a season. Effortlessly you, always.
• •Remember that feeling? Vintage inspiration reimagined for your now. The new [Product Name] has arrived – an instant classic for your collection. #OrseundIris #TimelessModern
• •We believe in the power of a perfect piece. Orseund Iris is born from a love for enduring style and the multifaceted women who inspire us. Each design is a conversation between nostalgic charm and modern confidence, crafted to make you feel undeniably yourself.