Brand Tone

Multi-faceted and adaptive: Professional & Informative (website, direct communications), Promotional & Enthusiastic (Facebook), Aspirational & Modern (Instagram), Casual, Trendy & Engaging (TikTok).

Brand Values

• •Quality and Reliability
• •Accessibility and Convenience
• •Technological Innovation
• •Customer-Centricity
• •Modern Living

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that defines the brand's tone for each platform (e.g., "On TikTok, we are playful and witty; on the website, we are professional and helpful"). This ensures all team members communicate consistently.
• •Use a Core Messaging Framework: Define key phrases and value propositions (e.g., "Modernize your home," "Technology that makes life easier") and integrate them naturally across all copywriting, adapting the delivery for each platform.
• •Maintain Visual Consistency: Use consistent brand colors, fonts, and logo placements across all channels. The clean, modern aesthetic seen on Instagram should be a common thread, even if the content format changes.
• •Adapt, Don't Abandon, the Core Tone: While the tone on TikTok is more casual than on the website, it should still feel like it's coming from the same brand. The underlying values of quality, technology, and modern living must remain evident.
• •Listen and Mirror Customer Language: Pay attention to how customers talk about the products in reviews and comments. Incorporating their language and addressing their specific pain points (like the need for long battery life) makes the brand more relatable and shows it's listening.

Social Perception

Perceived as a reliable source for trending and affordable tech gadgets, especially audio products. Has built a strong community and fostered trust, particularly among younger consumers, through influencer collaborations. Seen as active and responsive, engaging with customer questions. Associated with good value, offering products with desirable features at competitive prices.

Copy Examples

• •Transform your living room into a cinema. ✨ Our new 4K Smart TV doesn't just show you images; it immerses you in them. Experience vibrant colors and immersive sound that bring your favorite movies to life. Tap the link in our bio to discover the future of entertainment. #OrroHome #CineEnCasa #Tecnologia #HogarModerno
• •¡CYBER WOW is here! 💥 Don't miss out on up to 50% OFF on select headphones and smartwatches. 🎧 Get the sound quality you deserve and the technology you need at an unbeatable price. Offers valid for a limited time only! Shop now! ➡️ [Link]
• •Still dealing with this in 2025? 🤦‍♀️ Upgrade your life! 🚀 Life's too short for tangled wires. 😉 Get your Haylou S35 with 60-hour battery life and forget the problems. #OrroHomePeru #Haylou #AudifonosInalambricos #TechHacks #fyp
• •QCY H3 ANC Wireless Headphones. Engineered for an immersive audio experience, the QCY H3 headphones feature advanced Active Noise Cancellation technology. With up to 60 hours of playtime on a single charge and high-resolution audio, they are the perfect companion for work, travel, and leisure. The ergonomic design ensures comfort for all-day wear. Includes a 12-month warranty and dedicated customer support.
• •Subject: We Noticed You Eyeing That... Hi [Customer Name], great taste! We saw you were checking out the [Product Name]. To make your decision a little easier, we want to offer you an exclusive 10% discount on your next purchase. At Orro Home, we believe in bringing the best technology to your home. Let us help you with that. Use code: BIENVENIDO10