Brand Tone

Professional, dedicated, supportive, and meticulous

Brand Values

• •Artistic Excellence
• •Sound Quality
• •Cultural Heritage
• •Innovation
• •Dedication

Best Practices

• •Maintain a focus on high-quality recordings and experienced sound engineers when describing audio.
• •Emphasize the support and promotion of artists, especially Polish talent and unique interpretations.
• •Highlight artistic excellence by showcasing outstanding musicians and their unique interpretations.
• •Underscore the commitment to providing the highest quality recordings, including Hi-Res audio.
• •Promote the cultural heritage aspect by focusing on Polish artists and repertoire.

Social Perception

Perceived as a niche record label focused on high-quality classical recordings, supporting emerging artists, and dedicated to preserving cultural heritage, particularly Polish music.

Copy Examples

• •"Experience the highest quality recordings with our experienced sound engineers."
• •"Discover unique interpretations of classical masterpieces by outstanding musicians."
• •"We are dedicated to promoting Polish artists and their contributions to cultural heritage."
• •"Explore innovative repertoire and the future of audio with our Hi-Res files."
• •"Orphée Classics: Where artistic excellence meets unparalleled sound quality."