Brand Tone

Introspective, Artistic, and Grounded

Brand Values

• •Artisanal Craftsmanship
• •Legacy and Storytelling
• •Connection to Nature and the Cosmos
• •Community and Social Responsibility
• •Intentionality and Longevity

Best Practices

• •Always Lead with the Story: Whether it's the personal history of the brand name, the inspiration from nature, or the specific process of a piece, the narrative should be the foundation of all copy.
• •Use Sensory and Evocative Language: Employ descriptive words that appeal to touch, sight, and emotion. Phrases like 'subtleties in shape,' 'glaze break,' and 'unevenness along the rim' celebrate the handmade nature of the products.
• •Maintain a Personal and Authentic Voice: Write as the artist, Shannon Kelly. Use 'I' and 'my' to foster a direct connection with the audience. Share personal reflections and insights into the creative process.
• •Emphasize a Connection to Place and Time: Root the brand in its Seattle location and the specific moments that influence the work, such as the seasons or lunar cycles. This adds a layer of authenticity and uniqueness.
• •Consistently Weave in Core Values: Subtly reference the brand's commitment to longevity, community, and social responsibility in product descriptions, social media posts, and newsletters to reinforce the brand’s identity and mission.

Social Perception

Based on the available information, which is primarily the brand's self-presentation, Orphan Ten is perceived as a niche, art-focused brand. Customers and followers likely see it as authentic and value the transparency of the artist's process and personal story. The brand appeals to those who appreciate slow living, handcrafted goods, and the meaning embedded in the objects they bring into their homes. The lack of third-party reviews or widespread media coverage suggests a small but potentially loyal customer base that connects directly with the artist and her work.

Copy Examples

• •Fired under the light of the last full moon. This mug holds more than just your morning coffee; it holds the quiet energy of the night sky and the intention of a slow, deliberate craft. Each line and subtle variation in the glaze tells a story. Ready to become a part of yours. #OrphanTen #HandmadeCeramics #CelestialFire
• •Crafted for the everyday ritual. This bowl is shaped by hand and inspired by the enduring landscape of the Pacific Northwest. Its story is one of earth, water, air, and fire. Made to be passed around a table full of friends, it’s a durable piece of today, meant to last for many tomorrows. #FunctionalArt #SmallBatchCeramics
• •Hi [Customer Name], just as the seasons change, so do the inspirations in the studio. This month's collection is a reflection of late summer light and the quiet hum of the world getting ready to rest. Discover pieces with stories to tell...
• •Come meet the hands behind the pottery. I’ll be at the [Market Name] this weekend with a new collection of functional art from Orphan Ten. Each piece has a story, and I’d love to share it with you. Find a piece that speaks to you. #MeetTheMaker #SeattleArtist
• •Orphan Ten is more than a name; it’s a legacy. A story of resilience, creativity, and the beauty of unique beginnings. From an 'orphaned' studio shed to an homage to a beloved grandmother, our name is a reminder that every piece we create is part of a larger story—one we invite you to share.