Brand Tone

Authentic, Story-Driven, Passionate, Curated, Personal, Conscious

Brand Values

• •Authenticity
• •Uniqueness
• •Craftsmanship
• •Sustainability & Responsibility
• •Discovery & Travel
• •Connection to History & Culture

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of Orpaï Studio’s tone (Authentic, Story-Driven, Passionate, Curated, Personal, Conscious) with examples of do's and don'ts for all team members involved in content creation.
• •Storytelling is Key: Ensure every piece of communication, from product descriptions to social media posts, endeavors to tell a small story—about the item's origin, its craftsmanship, its history, or the inspiration behind its selection.
• •Emphasize Authenticity and Uniqueness: Consistently highlight what makes each item special and genuine—its handcrafted nature, its age, its cultural roots, or its rarity. Avoid generic descriptions.
• •Maintain Visual Consistency: Ensure that the photography and visual style across all platforms (website, Instagram, Pinterest, Facebook) align with the brand's warm, earthy, sophisticated, and authentic aesthetic. This reinforces the non-verbal aspect of the brand tone.
• •Engage Personally and Passionately: When interacting with customers (comments, emails, DMs), respond with the same personal, approachable, and passionate tone that is used in broadcasted content. Share your enthusiasm for the pieces and the stories behind them.

Social Perception

Positive (among engaged audience), Niche & Specialized, Trustworthy (from a technical standpoint), Growing & Professionalizing, Aesthetically Pleasing

Copy Examples

• •Product (Antique Indian Dowry Chest): "More than just storage, this antique Damchiya tells a tale of tradition. Hand-carved in the heart of India, imagine the stories it could share from generations past. Bring a piece of history, and soulful artistry, into your home. #OrpaiStudio #AntiqueIndianFurniture #StoryOfCraft"
• •Social Media (Instagram post about a new pottery collection): "Freshly unearthed treasures! ✨ Each of these ancient pottery pieces whispers a different story, shaped by hands centuries ago. We travelled off the beaten path to bring their unique spirit to your space. Which one speaks to you? Discover the collection via the link in bio. #OrpaiStudio #PoterieAncienne #UniqueDecor #TimelessBeauty #SlowLiving"
• •Website "About Us" Snippet: "At Orpaï Studio, we believe your home should be a sanctuary filled with soul. Founded by Perrine [and Ankush], our passion lies in uncovering unique, handcrafted treasures from distant lands, each with its own narrative. We journey, we discover, we curate – so you can create a space that truly reflects you."
• •Email Newsletter Subject Line: "New Arrivals: Handpicked Antiques with Stories to Tell" Body Snippet: "Dear [Customer Name], This week, our quest for the unique has brought us incredible finds from the vibrant workshops of Rajasthan. Discover handcrafted cabinets that have weathered time and ancient potteries that echo forgotten traditions. Each piece is chosen for its authenticity and the enduring beauty of its craftsmanship."
• •Promotional (Limited Collection): "An exclusive glimpse into the past. Our latest curated collection of vintage Indian textiles is now live. These rare, hand-woven pieces are available in limited numbers, each carrying the artisan's unique signature. Embrace imperfect beauty and responsible style. #OrpaiStudio #VintageTextiles #SustainableDecor #ArtisanMade"