Brand Tone

authentic, warm, and community-focused. The language is inviting and emphasizes freshness, quality, and tradition, fostering a sense of belonging.

Brand Values

• •Authenticity
• •Quality
• •Community and Heritage
• •Customer Satisfaction

Best Practices

• •Always highlight the origin of the products. Use phrases like "Sourced directly from Turkey," "Genuine Turkish recipe," or "Artisanal producers."
• •Employ descriptive words that evoke taste, smell, and a sense of place. Words like "sun-ripened," "handcrafted," "vibrant," and "heartwarming" can create an emotional connection.
• •Incorporate the brand's founding story and cultural mission into your copy. This narrative of sharing a piece of home resonates with customers on a personal level.
• •Maintain a friendly, responsive, and personal tone on social media. Address customers by name, answer questions promptly, and encourage them to share their own culinary creations using Orontes products.
• •Ensure that all photography and visual branding align with the warm, high-quality, and authentic feel of the brand. High-quality images of fresh food, rustic table settings, and Turkish-inspired motifs will reinforce the brand's identity.

Social Perception

Customers and the general public perceive Orontes Grocery as a leading and trusted supplier of Turkish products in the UAE, known for high quality, authenticity, and a wide selection. They are seen as a reliable partner for both individual consumers and wholesale clients.

Copy Examples

• •Taste the Tradition. Savor the Moment. From the bustling markets of Istanbul to your Dubai kitchen, Orontes Grocery brings you the authentic flavors of Turkey. Explore our handpicked selection of olives, cheeses, and spices, and let us bring the heart of Turkey to your table.
• •Fresh from Turkey, Delivered to Your Door. Craving the true taste of Turkish sucuk or the sweetness of genuine honeycomb? We source the finest products directly from Turkish artisans and deliver them fresh to you. Experience the quality and care in every bite.
• •More Than Groceries, It's a Taste of Home. For every expat who misses the flavors of home and for every food lover eager to explore, Orontes Grocery is your connection to Turkey. Join our community and share in the joy of authentic Turkish cuisine.
• •The Chef's Choice for Authentic Turkish Ingredients. Dubai's top chefs trust Orontes for their Turkish culinary needs. With our commitment to quality and reliable delivery, you too can create dishes that transport your guests to the streets of Turkey.
• •Your Weekly Turkish Feast, Simplified. Planning a special dinner? Our user-friendly app makes it easy to order all your favorite Turkish delicacies. From mezze to dessert, get everything you need for an unforgettable meal, delivered with a smile.