Brand Tone

Aspirational, sophisticated, empowering, poetic, and luxurious, focusing on sensory experience and emotional connection.

Brand Values

• •Luxury and Quality
• •Innovation and Exploration
• •Sexual Wellness and Empowerment
• •Discretion and Privacy
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Chart that defines the brand's personality, listing 'We are...' and 'We are not...' examples.
• •Focus on the 'Why' (emotional benefit) rather than just the 'What' (product functions), using words that evoke emotion and sensation.
• •Create a Lexicon of On-Brand Words (e.g., 'Awakening', 'Journey', 'Prestige') and a list of words to avoid (e.g., 'Naughty', 'Freaky').
• •Align Visuals with Tone, ensuring all imagery reflects the sophisticated, minimalist, and elegant brand message.
• •Bridge the Experience Gap by ensuring customer experience (packaging, shipping, product quality) matches copywriting promises, addressing dropshipping accusations, and investing in branded packaging.

Social Perception

Highly polarized. On its own website, Oronova is perceived as luxurious, high-quality, and trustworthy. However, off-site discussions on platforms like Reddit suggest deep skepticism, with many perceiving it as a deceptive dropshipping business selling generic, unbranded products, and having significant operational flaws such as shipping delays, inconsistent customer service, and a lack of transparency, leading to distrust and a 'medium-risk' assessment.

Copy Examples

• •An Invitation to Your Sexual Awakening.
• •Pleasure is not a destination, but a journey of discovery. Every curve, every pulse, is a new chapter in your story. Explore the art of self-celebration. #Oronova #SexualWellness #ArtOfLiving
• •More than a device, the Revive Rub is a conduit for profound connection. Its innovative fusion of gentle pulsations and warming rubs is engineered not just for release, but for revival. Rediscover your body as a canvas of sensation and unlock a more radiant you.
• •Where Desire Meets Prestige. Oronova crafts more than adult toys; we create instruments for your personal renaissance. Experience the pinnacle of sexual wellbeing.
• •Tired of the noise? Elevate your experience. Oronova is designed for the discerning individual who seeks elegance and innovation in their intimate life. With discreet shipping and unparalleled design, it's time to invest in your pleasure. Discover the collection.