Brand Tone

Passionate, Conscious, and Artisanal

Brand Values

• •Sustainability
• •Quality over Quantity
• •Timeless Design
• •Craftsmanship

Best Practices

• •Lead with the Mission: Every piece of copy, from product descriptions to social media posts, should connect back to the core values of sustainability, quality, and anti-fast fashion. This is your strongest differentiator.
• •Use "We" and "You": Maintain the personal, direct tone seen on the website. Phrases like "We believe," "Our mission," and "For you" create a direct connection with the customer, making the brand feel more like a collective of passionate people than a faceless company.
• •Tell the Fabric Story: Consistently highlight the materials. Instead of just listing "100% Cotton," explain why you chose it—its biodegradability, its skin-friendly nature, and its durability. Educate the customer on the benefits of your choices.
• •Unify the Brand Image: Address the disconnect between the jewelry on social media and the shirts on the website. Either integrate the jewelry into the core brand story (e.g., "The perfect sustainable accessories for our timeless shirts") or pivot social media to reflect the primary product line. A confused message weakens the brand.
• •Embrace Transparency: Acknowledge being a small, new brand. Use it as a strength. The copy "Maybe this means we can't produce on a large scale, but we firmly believe that quality over quantity, always" is a perfect example of turning a potential limitation into a core brand value. This honesty can help build trust, which is crucial given the mixed online reviews.

Social Perception

The public perception of OROMEN is divided and unclear. On one hand, it's seen as a mission-driven company offering sustainable and stylish menswear. On the other hand, there are significant red flags from customer reviews regarding fulfillment and service, with some users reporting negative experiences. Additionally, the brand's identity is confused due to social media focusing on jewelry while the website sells shirts.

Copy Examples

• •Headline: Wear a Story, Not Just a Shirt. Body: Each OROMEN shirt is crafted from 100% natural fibers, designed by our small team of artisans who believe in clothing with a soul. This isn't fast fashion. It's a timeless piece made to last, just for you. Feel the difference quality makes.
• •Headline: Subvert the Classics. Define Your Style. Body: We’re here to add something different to your wardrobe. Our shirts blend timeless craftsmanship with unique, modern patterns printed on eco-friendly fabrics. Look good, feel good, and know your clothing was made with purpose.
• •Headline: Quality Over Quantity. Always. Body: Founded in 2023, our studio is where passion meets fabric. We produce in small batches, ensuring every stitch meets our exacting standards. By choosing OROMEN, you’re investing in sustainable style and rejecting the throwaway culture of modern fashion.
• •Headline: From Our Studio to Your Wardrobe. Body: Every OROMEN piece begins with an idea, a sketch, and a commitment to sustainability. We design, produce, and shoot everything ourselves, pouring our love for design into shirts that are meant to be worn and cherished for years.
• •Headline: The Shirt That Hates Polyester. Body: We were disappointed by the chemical smell and plastic feel of fast-fashion shirts. So we made our own. Experience the breathable comfort of our natural-fiber Aloha shirts and join us in building a more sustainable world, one shirt at a time.