Brand Tone

elegant, personal, and inspiring

Brand Values

• •Sisterhood and Family
• •Quality and Craftsmanship
• •Timelessness and Exclusivity
• •Individuality and Empowerment
• •Customer Focus
• •Passion

Best Practices

• •Embrace the Sisterhood Narrative: Consistently weave the story of the three founding sisters into communications where appropriate. This personal touch builds connection and trust.
• •Use Elegant and Evocative Language: Opt for words that convey quality, timelessness, and beauty (e.g., "curated," "timeless," "brilliance," "heirloom," "spark").
• •Maintain a Warm and Inspiring Voice: Even when being sophisticated, ensure the tone remains approachable and aims to uplift and inspire customers to express their individuality.
• •Highlight Quality and Craftsmanship Subtly: While mentioning materials like "14k gold" is important, focus more on the enduring nature and beauty of the pieces that result from this quality.
• •Ensure Visual and Textual Harmony: The style of photography and visual branding should align with the elegant and personal tone of the copy across all platforms.

Social Perception

Oro Jewels appears to be well-regarded by its clientele and the fashion industry. The brand proudly states a high customer review score on its website. Mentions in prestigious magazines like Vogue and Harper's Bazaar contribute to a perception of a reputable and stylish brand. Engagement on their social media platforms, such as Instagram and TikTok, shows positive interactions and appreciation from their followers. The unique selling proposition of being a sister-run business likely resonates well, adding an authentic and personal touch that customers appreciate.

Copy Examples

• •Instagram Post (New Collection): "Discover the whisper of heirlooms yet to be. Our new collection, born from a sister's dream and crafted for your forever. Find your spark. ✨ #OroJewels #TimelessElegance #SisterhoodStories"
• •Website Banner (Homepage): "Oro Jewels: Curated by sisters, designed for your unique brilliance. Explore jewels for a lifetime and beyond."
• •Product Description (Vintage Piece): "A treasure with a tale. This unique vintage piece, hand-selected by Lotte, Anne-Fleur, and Myrthe, carries the charm of eras past, ready to become part of your story. Wear a piece of history, beautifully reimagined."
• •Email Newsletter (Brand Story Focus): "More than just jewelry, Oro Jewels is a shared passion between three sisters. We believe every piece should tell a story – your story. Let us help you find the jewel that speaks to your heart and illuminates your inner spark."
• •Facebook Ad (Targeting Gift Shoppers): "Gift a spark that lasts a lifetime. Beautifully designed, sister-approved jewelry from Oro Jewels. Perfect for celebrating her, always. Shop now for timeless treasures."