Brand Tone

Elegant, Aspirational, and Sophisticated

Brand Values

• •Elegance and Sophistication
• •Quality Craftsmanship
• •Exclusivity and Prestige
• •French Heritage
• •Feminine Empowerment

Best Practices

• •Use an Elegant Lexicon: Consistently use a sophisticated vocabulary. Words like "silhouette," "atelier," "meticulously crafted," "bespoke," "symphony," and "artistry" reinforce the brand's high-end positioning.
• •Tell a Story of Craftsmanship: In product descriptions and social media posts, go beyond describing the dress. Talk about the "precise details" and the "hours of meticulous work," as mentioned in their TikTok content, to communicate value and quality.
• •Leverage Parisian Heritage: Always anchor the brand in its Parisian identity. Phrases like "From our Paris atelier," "The spirit of Parisian elegance," or "French-designed" reinforce authenticity and appeal to the romance of French fashion.
• •Speak Aspirationally: Write copy that allows the customer to envision themselves in a glamorous scenario. Use evocative language that speaks to feelings of confidence, beauty, and being the center of attention.
• •Maintain Visual and Tonal Harmony: Ensure the tone of the copy always matches the high-quality, elegant visuals. The words and images should work together to create a seamless and luxurious brand experience across all platforms.

Social Perception

Ornelys Couture is perceived as a high-end, special-occasion brand, solidifying its image as a provider of red-carpet-worthy attire through curated media presence and professional collaborations. It is seen as a go-to source for elegant evening wear, wedding dresses, and formal attire within a French and European market, with its name implying a high level of design and quality.

Copy Examples

• •Artistry in Every Stitch. The Essence of Parisian Elegance. Discover our exclusive collection of couture gowns, designed to make every moment unforgettable.
• •Elegance is not about being noticed, it's about being remembered. Introducing the 'Étoile' gown, a symphony of delicate embroidery and flowing silk. Each detail is meticulously crafted in our Parisian atelier to create a silhouette that is both timeless and breathtaking. Dare to shine. #OrnelysCouture #ParisianChic #EveningGown #HauteCouture
• •An Invitation to Elegance: Your First Look at the New Collection
• •Your Fairytale Moment Awaits. From the red carpet to the wedding aisle, Ornelys Couture has been synonymous with French luxury since 1987. Our new collection features breathtaking gowns and chic tailored suits for life's most cherished occasions. Experience the craftsmanship. Shop now.
• •The 'Céleste' Gown is a masterpiece of modern couture. Sculpted from rich satin crepe, this gown features an alluring off-the-shoulder neckline and an intricately beaded bodice that catches the light with every movement. The dramatic mermaid silhouette is designed to flatter, ensuring you make a grand entrance. A perfect choice for galas, black-tie events, and moments when only true glamour will suffice.