Brand Tone

Warm and Friendly, Heartfelt and Sentimental, Creative and Inspirational, Appreciative, Occasionally Playful/Humorous

Brand Values

• •Personal Expression
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Creating Joy and Meaningful Moments
• •Community
• •Growth and Evolution
• •Ethical Considerations

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., warm, inspirational, heartfelt), key messaging themes (e.g., personal expression, celebrating moments), "do's and don'ts" for language, and examples of on-brand copy. This should be shared with anyone creating content.
• •Focus on "You" and Storytelling: Address the customer directly and frame product descriptions and marketing messages around how the items can help them express themselves, create memories, or bring joy to their loved ones. Emphasize the stories behind the products or the stories they can help create.
• •Infuse Warmth and Positivity: Use welcoming, positive, and empathetic language. Even when addressing issues or policies, maintain a helpful and understanding tone. Words like "love," "joy," "special," "cherish," "inspire," and "magic" align with their current tone.
• •Highlight Craftsmanship and Curation (Authentically): Consistently mention the "thoughtfully chosen," "curated selection," and "skilled artisan" aspects when appropriate, reinforcing the value beyond mass-produced items. Be transparent about what "Handcrafted with Love" means (sourced with care, even if not all made in-house).
• •Engage Genuinely: When responding to comments, reviews, or inquiries on social media or other platforms, maintain the established friendly and appreciative tone. Personalize responses where possible and show gratitude for customer feedback, reinforcing the community aspect.

Social Perception

Generally positive, valuing uniqueness and quality, especially ornaments. Strongly associated with gift-giving, particularly for holidays and special occasions. Trustworthy for many, with concerns for some regarding customer service issues.

Copy Examples

• •Product Description (Personalized Ornament): Capture a precious moment forever with our 'Our First Christmas' personalized ornament. Handpicked with care and designed to tell your unique story, this beautiful keepsake will add a heartfelt touch to your tree for years to come. Crafted with love, just for you and yours.
• •Social Media Post (New Collection): Hello, sunshine! ☀️ Our new Spring Collection has officially bloomed! ✨ Discover delightful decor pieces, thoughtfully curated to bring fresh inspiration and joyful vibes into your home. Which piece is calling your name? Let us know in the comments! #OrnamentallyYou #SpringDecor #HomeInspiration #HandcraftedWithLove
• •Email Subject Line (Promotion): A Little Something Special Just For You! ✨ Open for a Sweet Surprise...
• •About Us Snippet (Website): More than just decor, OrnamentallyYou is about weaving your stories into the fabric of your home. From a tiny spark of an idea for unique ornaments, we've grown into a haven for creative souls seeking to add a touch of magic and meaning to every corner. Welcome to our community of dreamers!
• •Instagram Ad (Holiday Season): Making spirits bright, one ornament at a time! 🎄 Find the perfect, unique gift that says 'you're special' from our lovingly curated holiday collection. Fast shipping to get your sparkle home for the holidays! #OrnamentallyYou #HolidayMagic #ThoughtfulGifts #UniqueOrnaments