Tono de Marca

Whimsical, Artistic, and Story-driven, communicating with playfulness and wonder. The language is poetic and evocative, focusing on the "magic in the making" and embedded stories. It blends sophisticated elegance with contemporary Milanese design and traditional craftsmanship, emphasizing optimism and joy through color and charm.

Valores de Marca

• •Celebration of Heritage
• •Artisanal Craftsmanship
• •Optimism and Joy
• •Storytelling
• •Femininity and Fluidity

Mejores Prácticas

• •Embrace Personification: Speak about the glassware as if it has a life and personality of its own. Use active, playful verbs. Instead of "this glass is...", try "this glass winks, dances, pirouettes...".
• •Tell the Story of Hands, Not Just Products: Always circle back to the human element. Mention the artisans, the heritage, the collaboration between Milan and Palestine. This grounds the whimsical tone in authentic tradition.
• •Use Poetic and Evocative Language: Employ sensory and emotional words. Terms like "whimsy," "wonder," "dreamlike," "fluid," "rebellious," and "optimism" are cornerstones of the brand's vocabulary.
• •Champion the "Perfectly Imperfect": Celebrate the unique qualities of each handmade item. Frame imperfections as signatures of authenticity and character, not flaws.
• •Focus on the "Why" Behind the "What": The copy should convey not just what the product is, but why it exists: to bring joy, to tell stories, to preserve a craft, and to add a touch of magic to the everyday. This elevates the brand from a simple homeware store to a meaningful cultural project.

Percepción Social

Ornamental by Lameice is perceived as a unique, artistic brand successfully merging traditional heritage with a contemporary, joyful aesthetic. It is recognized for preserving endangered Palestinian craftsmanship and bringing it globally. Designs are consistently described as "whimsical," "dreamlike," "elegant," and "optimistic," with the founder seen as a visionary. The brand is viewed as a source of "modern heirlooms" and conversation-starters, with overwhelmingly positive public and media sentiment.

Ejemplos de Copy

• •Don't just set the table. Set a scene. Our new Eye Candy collection has arrived. Some glassware sits politely on a shelf. Ours pirouettes across tabletops and flirts with the sunlight. Each piece is a burst of optimism, hand-blown by master artisans who have been telling stories in glass for generations. Bring a little rebellion to your rituals. #OrnamentalByLameice #Glassware #Handmade #Artisan
• •Pours like a daydream. The Dreamlike Pitcher isn't just for water; it's for wonder. With its whimsical silhouette and fluid curves, each pitcher is an unscripted performance of fire and breath. Handcrafted in a Palestinian village where glassblowing is a legacy, this is more than a vessel—it's a story in your hands. Perfect for serving, beautiful just for being.
• •From Milan to Palestine: A Tale of Two Worlds in Glass. Ornamental by Lameice was born from a desire to blend contemporary design with timeless tradition. Founder Lameice Abu Aker partners with a family of artisans in Jaba, Palestine, whose skills have been passed down for centuries. Together, we create not just objects, but heirlooms. Each ripple and shade of color is a word in a narrative of whimsy, wonder, and the enduring power of craft.
• •Add a touch of magic to the everyday. ✨ Our colorful, hand-blown glassware is designed to spark joy and start conversations. Each piece is perfectly imperfect, a testament to the hands that shaped it. Discover artful stories for your table. #HandmadeGlass #Tableware #UniqueHomeDecor #PalestinianArt
• •Your table is calling for a little more personality. Tired of ordinary tableware? Our hand-blown glass pieces are crafted with a hint of rebellion and a heart full of joy. Designed in Milan and brought to life by Palestinian artisans, each glass, pitcher, and bowl is a unique piece of art. Shop now and let your home tell a more colorful story.