Brand Tone

Community-Oriented and Approachable, Helpful and Curated, Direct and Product-Focused

Brand Values

• •Community Support
• •Variety and Curation
• •Quality and Service
• •Accessibility

Best Practices

• •Always Emphasize the "Curated" Aspect: Instead of just being a shop, position the brand as a tastemaker. Use phrases like "Our top picks for the season," "Hand-selected for you," and "The Ornabellas Edit" to reinforce the idea that every item is chosen with care.
• •Blend Online and In-Store Messaging: Actively invite online followers to the physical store and vice-versa. Use calls-to-action like "Come say hi and see the collection in person!" on social media and include "Shop online 24/7" on in-store materials.
• •Champion the Community Connection: Regularly feature content about local events, collaborations with other Isaac businesses, or customer stories. This strengthens the brand's primary identity and builds loyalty.
• •Adopt a "Helpful Friend" Voice: The copy should be warm, approachable, and knowledgeable. When describing a product, explain *why* it's a great choice (e.g., "This fabric is incredibly breathable, making it perfect for the Queensland heat," or "This supplement is a customer favourite for boosting immunity.").
• •Create Thematic Content: Group products into themes that solve a customer's problem or cater to an occasion. For example, create social media posts or emails around "The Perfect Weekend Outfit," "Our Guide to Thoughtful Gifting," or "Your Self-Care Sunday Essentials." This adds value beyond just selling individual products.

Social Perception

Ornabellas is perceived primarily as a valued local retailer in Clermont, Queensland. It is seen as a central part of the local shopping scene, known for its diverse product range that includes fashion, gifts, and wellness items. Its active involvement in community events reinforces its image as a supportive local business. For partners and brands, it is a recognized and reliable stockist.

Copy Examples

• •Effortless style just landed! ✨ This beautiful dress from [Brand Name] is perfect for sunny days and weekend getaways. So soft and comfortable, you’ll want to live in it! Pop in-store to try it on or tap to shop online. #Ornabellas #ClermontQLD #ShopLocalIsaac #AustralianFashion #NewArrival
• •Your wellness journey starts here. ✨ From soothing aromatherapy to essential dietary supplements, Ornabellas is your local one-stop shop for feeling your best. Come and explore our curated wellness collection in-store at 64 Capella Street, Clermont! #OrnabellasWellness #ShopIsaac #SupportLocal #SelfCare
• •Ornabellas: Your Style & Wellness Haven. From the latest in fashion to curated gifts and homewares, discover something special in the heart of Clermont.
• •Inside this week: New arrivals, wellness tips & a local update!
• •The perfect gesture for any occasion. Our hand-picked 'Local Love' hamper features a beautiful [item, e.g., candle] from a local artisan, delicious treats, and a stylish accessory. It’s more than a gift; it’s a collection of our favourite things, curated with care right here in Clermont.