Brand Tone

friendly, traditional, and community-focused

Brand Values

• •Quality and Freshness
• •Community and Tradition
• •Customer Service and Convenience
• •Trust and Reliability

Best Practices

• •Always Emphasize Freshness and Locality
• •Use a Personal and Welcoming Voice
• •Highlight Tradition and Trust
• •Focus on Convenience and Service
• •Keep it Simple and Direct

Social Perception

A reliable, neighborhood staple with a limited digital footprint, perceived as a traditional grocer adapting to modern needs.

Copy Examples

• •From our family to yours for over 30 years. Experience the taste of genuine market freshness. Order by midday for free same-day delivery.
• •Juicy, sun-kissed strawberries, hand-picked from Victorian farms this morning. Perfect for snacking, baking, or brightening up your breakfast. Get the best of the season, delivered straight to your door.
• •This week's market specials are here! 🍅🥑
• •We're more than just a fruit shop; we're a part of the Ormond community. We know our farmers, we know our food, and we love knowing our customers. Thank you for supporting local.
• •Your order is in! Our team is now hand-picking your fresh produce from our store shelves. We'll have your delicious, healthy food on its way to you shortly.