Brand Tone

Inspirational, Spiritual, Accessible, Creative, Friendly, Empowering

Brand Values

• •Quality Craftsmanship
• •Accessibility & Affordability
• •Self-Expression & Empowerment
• •Meaning & Purpose (Storytelling)
• •Individuality & Uniqueness
• •Ethical Sourcing

Best Practices

• •Use empowering and inspirational language to resonate with the 'modern goddess' archetype.
• •Incorporate spiritual and mindful elements, referencing gemstones and their meanings.
• •Highlight the quality craftsmanship and materials (s925 sterling silver, gold vermeil) to build trust.
• •Emphasize the storytelling aspect of each piece, focusing on its unique meaning and ability to empower self-expression.
• •Maintain an accessible and friendly tone to convey affordability and approachability, even with luxury materials.

Social Perception

High-Quality, Affordable, Spiritual/Meaningful, NYC-Trendy, Growing Community, Positive Customer Feedback

Copy Examples

• •"Shine Your Light with our Mystic Amethyst Collection. High Vibration Jewelry for the Modern Goddess."
• •"Find strength and beauty with our Labradorite pieces. Each stone tells a story of empowerment."
• •"Soulful & Empowering Jewelry Designed in NYC. Express your inner self with Ormiro."
• •"Jewelry as Poetry: Discover meaningful adornments that resonate with your soul."
• •"Unlock the power of crystals with our Stone Magic collection, designed for intentional living."