Brand Tone

Professional yet approachable and trendy

Brand Values

• •Innovation
• •Quality & Professionalism
• •Cruelty-Free & Vegan-Friendly
• •Nail Health & Care
• •Vibrant Self-Expression & Trend-Focused

Best Practices

• •Emphasize Quality and Innovation: Consistently highlight the professional-grade nature of ORLY products and any innovative features or formulations (e.g., "salon-quality," "advanced oxygen technology," "vitamin-infused").
• •Use Vibrant and Descriptive Language: Reflect the colorful and trendy nature of the products by using evocative adjectives when describing shades and collections (e.g., "dazzling shimmers," "vivid cremes," "hot neons").
• •Maintain an Encouraging and Inspirational Voice: Position nail care as a form of self-expression and enjoyment. Use phrases that inspire creativity and confidence (e.g., "unleash your inner artist," "elevate your style").
• •Clearly Communicate Core Values: Regularly reiterate commitments such as being cruelty-free, vegan, and promoting nail health in product descriptions, social media captions, and "About Us" sections.
• •Engage with the Community: Adopt a conversational and approachable style in social media interactions. Respond to comments and questions promptly and professionally, fostering a sense of belonging among ORLY enthusiasts.

Social Perception

ORLY is generally perceived as a reputable and established brand in the nail polish market, known for its wide range of colors and innovative products. Customers often appreciate the color variety and the brand's professional standing. The "Breathable" line is noted for its nail health benefits.

Copy Examples

• •Headline: Elevate Your Style with ORLY's Latest Collection. Body: Discover [New Collection Name], featuring [Number] vibrant, long-lasting shades designed to inspire. Salon-quality, cruelty-free, and effortlessly chic. Shop now at orly.gr!
• •Headline: Healthy Nails, Stunning Color. Body: Experience ORLY's Breathable Treatment + Color. Infused with Argan Oil and Pro-Vitamin B5, it’s beauty and care in every coat. Find your perfect shade at orly.gr.
• •Headline: Unleash Your Inner Artist with ORLY. Body: From bold neons to subtle sheers, ORLY offers the palette for your creativity. Professional-grade formulas for flawless application every time. Explore the world of color at orly.gr.
• •Headline: The Secret to Salon-Perfect Nails at Home? It's ORLY. Body: Trusted by professionals, loved by you. Achieve durable, high-shine manicures with our innovative lacquers and treatments. Visit orly.gr to transform your nail game.
• •Headline: Go Vegan, Go Vibrant, Go ORLY. Body: Indulge in stunning, guilt-free nail color. Our 100% vegan and cruelty-free polishes deliver rich pigment and lasting wear. Discover your conscious color choice at orly.gr.