Brand Tone

Accessible and Inclusive, Value-Driven and Practical, Helpful and Encouraging, Straightforward and Unpretentious

Brand Values

• •Affordability
• •Accessibility/Inclusivity
• •Game Improvement
• •Value
• •Innovation (Historically and Presently)

Best Practices

• •Emphasize "Golf for the Rest of Us": Consistently use language that positions Orlimar as the brand for everyday, recreational golfers, contrasting with brands focused on tour professionals.
• •Highlight Value and Affordability: Always connect product features back to the excellent value proposition. Use phrases like "quality without the high price tag," "affordable performance," or "smart investment for your game."
• •Focus on Forgiveness and Fun: Stress how Orlimar products make the game easier and more enjoyable, especially for those who might struggle or are new to golf.
• •Keep it Simple and Direct: Avoid overly technical jargon. Explain benefits in clear, straightforward terms that resonate with the average player.
• •Be Inclusive and Welcoming: Use language that appeals to a broad audience – all ages, genders, and skill levels. Reinforce the idea that golf is a game for everyone.

Social Perception

Budget-Friendly/Good Value, Game Improvement Focus, Reliable for its Niche, Mixed Durability Feedback on Some Entry-Level Sets, Good for Specific Needs

Copy Examples

• •Headline: Stop Renting, Start Playing. Your Complete Orlimar Set Awaits. Body: Why pay for rentals when you can own your game? Orlimar offers quality, forgiving complete golf sets engineered to get you on the course and loving the game, all without emptying your wallet. Perfect for new players and weekend warriors! #OrlimarGolf #GolfForEveryone #AffordableGolf
• •Headline: Conquer the Course, Not Your Budget. Body: At Orlimar, we believe great golf experiences shouldn't come with a premium price tag. Our clubs are designed for real golfers, offering the forgiveness and performance you need to play better and have more fun. Discover the Orlimar difference. #GolfValue #PlayBetter #Orlimar
• •Headline: Slice Got You Sidelined? Meet the Orlimar Slice Killer Driver. Body: Tired of watching your tee shots veer right? Our Slice Killer driver is engineered with anti-slice technology to help you find more fairways and enjoy your rounds more. More fairways, more fun – it’s that simple. #StraightDrives #GolfTech #OrlimarFix
• •Headline: Weekend Rounds Just Got More Enjoyable. Body: Orlimar clubs are made for golfers who play for the love of the game. Easy to hit, forgiving on mishits, and always a great value. Spend less time frustrated and more time enjoying those sunny Saturdays on the links. #WeekendGolf #ForgivingClubs #OrlimarFun
• •Headline: From Junior's First Swing to Your Best Round Yet. Body: Orlimar offers quality, affordable golf equipment for every golfer in the family. From our award-winning ATS Junior sets to game-improvement irons for adults, we're here to help everyone discover the joy of golf. #FamilyGolf #JuniorGolf #GrowTheGame