Brand Tone

Approachable, Friendly, Personal, Heartfelt, Trendy, Playful, Aspirational, Attainable, Enthusiastic, and Passionate.

Brand Values

• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Gifting and Connection
• •Family and Community
• •Timeless Elegance and Versatility

Best Practices

• •Embrace "You" Language: Directly address the customer to create a personal connection. Instead of "Our jewellery is designed to be unique," try "Find jewellery as unique as you are."
• •Tell Stories: Weave in the brand's origin, the inspiration behind collections, or how customers make the pieces their own. This reinforces the personal and heartfelt values.
• •Highlight Personalization: Consistently mention and showcase the ease and beauty of personalized options (engraving, birthstones, initials) as a core brand differentiator.
• •Use Enthusiastic and Positive Language: Employ words that convey excitement, joy, and beauty (e.g., "sparkle," "cherish," "celebrate," "gorgeous," "perfect gift") while remaining genuine.
• •Adapt, Don't Abandon, Tone Across Platforms: While TikTok calls for more playful and trendy language than a website's "About Us" page, the core values of personalization, quality, and heartfelt connection should still subtly underpin the message. Maintain approachability even when being trendy.

Social Perception

Positive Reputation, Good Value for Money, Excellent for Gifting, Reliable Service, Stylish and On-Trend.

Copy Examples

• •Instagram Post (New Collection): "Sparkle with your story ✨ Our new collection has just landed, filled with pieces as unique as you are. Which one will tell your next chapter? #OrliJewellery #NewCollection #PersonalisedGifts #MyOrliStory"
• •Facebook Ad (Gifting Focus): "Looking for a gift that truly speaks from the heart? ❤️ Our engraved necklaces and birthstone bracelets are crafted to celebrate your special someone. Beautifully boxed and ready to delight. Shop Orli gifts today! #OrliGifts #JewelleryWithMeaning #ThoughtfulPresents"
• •TikTok Video Caption (Styling Tip): "Obsessed is an understatement! 😍 Watch how we're styling our fave 'ENGRAVE ME' initial bracelet for the perfect everyday stack. How would you wear yours? Show us! #OrliStack #JewelleryHack #TikTokMadeMeBuyIt #PersonalisedJewellery @orlijewellery"
• •Website Banner (Brand Mission): "Your Story, Beautifully Told. At Orli Jewellery, we craft more than just accessories; we create keepsakes designed to celebrate you. Discover personalised pieces that shine with meaning. #OrliJewellery #UniqueAsYouAre"
• •Email Newsletter Subject Line (Sale): "Psst... Something special for your jewellery box (and your bestie's!) 😉 Unwrap joy with Orli."