Brand Tone

Aspirational & Sophisticated, Confident & Energetic, Pragmatic & Problem-Solving, Nostalgic & Evocative, Vibrant & Playful (at times)

Brand Values

• •Quality & Craftsmanship
• •Timeless Style
• •Functionality & Versatility
• •Customer-Centricity
• •The "Holiday Better" Experience
• •Sustainability
• •Authenticity & Relevance

Best Practices

• •Embrace the "Holiday Better" Philosophy: Every piece of copy should transport the reader to their ideal holiday, evoking feelings of relaxation, adventure, and sophisticated leisure.
• •Focus on Timeless Elegance, Not Fleeting Trends: Language should be refined, confident, and stylish, mirroring the classic and enduring nature of the designs. Avoid overly casual slang or chasing short-lived linguistic fads.
• •Highlight Quality and Versatility Subtly: Instead of just stating "high quality," describe the meticulous tailoring, the feel of the premium fabrics, and the seamless transition from pool to social settings. Let the product's inherent benefits speak.
• •Speak to Aspirations and Experiences: Connect with the customer's desire for memorable moments and sophisticated travel. Use evocative language that paints a picture of the Orlebar Brown lifestyle.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product description, an Instagram caption, or an email newsletter, the aspirational, sophisticated, and evocative tone should be consistently applied, reinforcing the brand's identity at every touchpoint.

Social Perception

Luxury Resort Wear Leader, High-End & Premium Priced, Aspirational Lifestyle Brand, Innovative, Trusted & Reliable

Copy Examples

• •Headline: Beyond the Beach. Your Escape, Tailored. Body: From the first light of dawn to sundowners by the shore, Orlebar Brown accompanies your every holiday moment. Discover pieces designed not just for the destination, but for the feeling. #HolidayBetter
• •Headline: The Art of Arrival. The Ease of Orlebar Brown. Body: Step into a world where style is effortless and every detail is considered. Our resort wear is crafted for the discerning traveller who seeks comfort without compromising on sophistication. Experience the journey.
• •Headline: Memories Woven In. Body: Like the sun-warmed sand and the scent of the sea, our garments are designed to become part of your most cherished holiday narratives. Tailored for life’s golden hours.
• •Headline: Engineered for Escape. Designed for Life. Body: Our iconic swim shorts: a testament to precision tailoring and enduring style. Ready for the water, refined for everything after. Backed by our 5-year guarantee.
• •Headline: Find Your Sun. Body: Chase the horizon in Orlebar Brown. Vibrant prints and luxurious fabrics meet timeless design, equipping you for every adventure under the sun. Explore the new collection.