Brand Tone

Luxurious & Elegant, Scientific & Efficacious, Authoritative & Confident, Sophisticated & Discerning, Caring & Nurturing (subtly)

Brand Values

• •Excellence & Quality
• •Innovation & Research
• •Heritage & Tradition
• •Efficacy & Results
• •Luxury & Exclusivity
• •Skin Health & Rejuvenation

Best Practices

• •Emphasize Heritage and Scientific Authority: Consistently weave in mentions of Orlane's 1947 Parisian founding, its commitment to research, and its pioneering use of active ingredients. Use terms like 'pioneering,' 'breakthrough,' 'bio-energic complex,' and 'research laboratories.'
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that reflects luxury and sensory experience. Words like 'exquisite,' 'sumptuous,' 'radiance,' 'luminous,' 'transformative,' and 'rejuvenate' align with the brand's premium positioning.
• •Focus on Efficacy and Visible Results (Subtly): While maintaining an elegant tone, clearly communicate the benefits and effectiveness of the products, especially concerning anti-aging. Refer to 'visible results,' 'proven efficacy,' and how products address specific concerns like firmness and wrinkles.
• •Maintain a Confident and Reassuring Voice: The copy should project confidence in the brand's ability to deliver on its promises. This comes from its history, scientific backing, and positive customer testimonials. Avoid overly trendy or casual language.
• •Speak to a Discerning Audience: Address the copy to an intelligent consumer who appreciates quality, research, and tangible results over fleeting trends. Acknowledge their investment (both financial and in terms of trust) with a tone that respects their desire for the best.

Social Perception

Prestigious and High-End, Effective, Especially for Mature Skin, A 'Classic' or 'Heritage' Brand, Knowledgeable Clientele, Associated with Institutes/Spas, Customer Service Variability

Copy Examples

• •Orlane Paris: The Art of Ageless Beauty, Mastered by Science. Since 1947, Orlane has pioneered the science of skin rejuvenation. Experience the transformative power of our B21 Extraordinaire collection, where Parisian luxury meets breakthrough innovation to reawaken your skin's youthful potential.
• •Rediscover Your Radiance. The Orlane Promise. Entrust your skin to decades of French skincare artistry. Our meticulously crafted formulas, rich in potent bio-active complexes, work in harmony with your skin to visibly diminish lines, restore firmness, and unveil a timeless luminosity.
• •Beyond Skincare. An Orlane Ritual. Indulge in the Orlane experience – a symphony of exquisite textures and proven efficacy. Each application is a moment of luxurious self-care, empowering your skin to achieve its most beautiful, revitalized state. This is not just skincare; it's a commitment to your enduring elegance.
• •The Science of Exclusivity. The Essence of Orlane. For the discerning woman who seeks unparalleled results. Orlane’s research-driven approach delivers potent anti-aging solutions, designed to preserve and enhance your skin's vitality. Elevate your regimen with the quintessence of French haute cosmétique.
• •Orlane’s Legacy of Luminous Skin. For over 75 years, Orlane has been synonymous with transformative skincare. Our iconic treatments, born from a passion for innovation and a deep understanding of skin's energy, offer a sophisticated path to visible rejuvenation and enduring beauty.