Brand Tone

Friendly & Approachable, Humorous & Playful, Enthusiastic & Passionate, Casual & Relatable

Brand Values

• •Fun & Enjoyment
• •Nostalgia & Memory-Making
• •Self-Expression & Fandom
• •Local Connection/Pride (for some designs)
• •Creativity & Uniqueness

Best Practices

• •Embrace Orlando Vernacular (Playfully): Use terms, inside jokes, or references that Orlando fans and visitors will recognize and appreciate (e.g., "rope drop," "park hopping," specific attraction names).
• •Inject Appropriate Humor and Wit: Keep the copy light, fun, and don't be afraid to use puns or clever wordplay related to themes, characters, or vacation experiences.
• •Use Emojis to Enhance Emotion: Select emojis that align with the fun, enthusiastic, and sometimes magical themes of Orlando (✨🎢🏰🍊☀️🎬).
• •Focus on the Experience: Connect the shirts to the feelings and memories they represent – the thrill of a ride, the joy of a family vacation, the pride in a favorite character or place.
• •Maintain a Conversational and Friendly Voice: Write as if you're talking to a fellow Orlando enthusiast. Avoid overly formal or corporate language. Keep sentences relatively short and engaging.

Social Perception

Source of Unique Souvenirs, Fun & Trendy, Connected to the "Orlando Experience", Relatively Niche but Passionate Following

Copy Examples

• •Still dreaming of Main Street magic? ✨ Keep the enchantment alive with our newest tee! Perfect for park days or just 'cause you miss the mouse. 😉 #OrlandoShirts #ParkBound #MagicEveryday
• •Warning: May spontaneously yell 'Accio awesome shirt!' when wearing this. 🧙‍♂️ Grab our latest wizarding-inspired tee and make your next adventure epic! #OrlandoAdventures #UniversalVibes #WitchcraftAndWardrobe
• •Sunshine, good times, and even better tees. ☀️ Rep your love for the 407 with our fresh Orlando collection. Homegrown happiness, guaranteed! #OrlandoPride #FloridaLife #LocalLove
• •Your wallet called, it said 'Treat Yo Self!' 💸 Our Orlando faves are on sale! Snag that tee you've been eyeing before it vanishes like a free park snack. #OrlandoDeals #ShirtHappens #VacationStyle
• •Spill the beans! Which Orlando ride lives rent-free in your head? 🎢 Drop your fave below! (Bonus points if you're wearing the matching Orlando Shirt while thinking it!) #OrlandoFun #ThemeParkLife #TellUsMore