Brand Tone

Practical, direct, solution-oriented, straightforward, technical, approachable, expert-led.

Brand Values

• •Innovation and Specialization
• •Quality and Durability
• •Customer Support and Expertise
• •American Small Business

Best Practices

• •Lead with the Problem
• •Use a Direct and Confident Voice
• •Show, Don't Just Tell
• •Embrace the Niche
• •Leverage the "Kevin" Persona

Social Perception

Highly positive among those who have interacted with the brand; customers perceive it as reliable, helpful, and an expert in its niche, providing an 'incredible product' that solves a common issue. General public perception is limited, with potential brand confusion due to the dating app 'Hinge'.

Copy Examples

• •The End of the Uphill Battle. Swan Hinge: The patented lifting hinge that conquers any slope.
• •Don't let an uneven driveway dictate your gate. Our heavy-duty, bolt-on Swan Hinge is engineered to lift your gate as it opens, providing smooth, effortless clearance every time. Built for pros, perfect for DIY.
• •Problem: Sloped driveway. Solution: Swan Hinge. It's that simple. #UphillHinge #GateHardware #FenceLife #ProblemSolved #SwanHinge
• •Stop saying 'no' to sloped properties. The Orlando Hinge Company's Swan Hinge is the patented, easy-install solution your customers need for flawless gate operation on any grade. Add the ultimate problem-solver to your toolkit.
• •We're not a hardware superstore. We're the Orlando Hinge Company, and we do one thing: we make the best uphill gate hinge on the market. When you have a question, you'll talk to the people who designed and use the product every day.