Brand Tone

Aspirational, educational, and trustworthy, positioning itself as a knowledgeable friend. The language is encouraging and focuses on achieving visible results and self-care, maintaining a modern, clean, and sophisticated feel.

Brand Values

• •Efficacy and Results
• •Curation and Expertise
• •Customer-Centricity
• •Trend-Awareness

Best Practices

• •Focus on the Benefit, Not Just the Feature: Instead of just listing ingredients, explain what they do for the customer. For example, instead of "Contains Niacinamide," use "Brightens and evens skin tone with powerhouse Niacinamide."
• •Use Aspirational and Empowering Language: Employ words that inspire and build confidence. Terms like "unlock," "discover," "transform," "radiant," "glow," and "empower" align with a customer base seeking self-improvement through skincare.
• •Maintain a Knowledgeable yet Approachable Voice: Position the brand as an expert, but avoid overly technical jargon. Explain complex concepts (like biomes or actives) in a simple, easy-to-understand way to educate and build trust.
• •Leverage Social Proof and Trends: Incorporate language that references the popularity and cult status of products. Phrases like "viral sensation," "cult-favorite," and including customer testimonials or review ratings add credibility and create a sense of urgency.
• •Create a Consistent Visual and Textual Aesthetic: Ensure the copy's tone matches the clean, minimalist, and sophisticated visual branding. Use consistent formatting, a clear hierarchy of information in descriptions, and maintain the same brand voice across the website, social media, and email communications.

Social Perception

Orisha Beauty is perceived as a credible and desirable retailer for authentic Korean skincare. It is seen as a gateway to achieving popular beauty ideals, like the 'glass skin' look, with its association with respected brands elevating its reputation. Customers trust the platform for its product selection and reliability.

Copy Examples

• •Unlock the secret to 'glass skin.' It's not about magic, it's about the right routine. From double cleansing with ma:nyo Pure Cleansing Oil to layering hydration with a beplain toner, each step builds your glow. Swipe to see the essentials. Ready to shine? #OrishaBeauty #GlassSkin #KoreanSkincare #SkincareRoutine #BeautyofJoseon
• •Just Landed: The Cult-Favorite Anua Heartleaf Toner. Calm irritation and refine texture with the viral toner everyone is talking about. Discover the soothing power of nature for your skin.
• •Subject: Struggling with enlarged pores? We have the solution. Hi [Customer Name], achieving a smooth, flawless canvas starts with the right care. Our curated selection for pore-minimizing includes powerful serums and gentle exfoliants designed to refine your skin's texture. Explore our top picks from Medicube and Cosrx and say hello to a more confident you.
• •Real results, real confidence. See how Maria transformed her skin with the Beauty of Joseon Glow Serum. ✨ It’s more than a product, it’s a journey to your best skin. Find your own success story at orisha.ro. #SkincareTransformation #BeforeAndAfter #OrishaGlow
• •Product: ma:nyo Bifida Biome Complex Ampoule. Description: Strengthen your skin's foundation. This powerhouse ampoule is formulated with a high concentration of Bifida Biome™ to fortify the skin barrier, improve elasticity, and diminish the appearance of wrinkles. Its lightweight texture absorbs instantly, creating a resilient and youthful complexion. Your best defense against daily stressors.