Brand Tone

Knowledgeable & Trustworthy, Trendy & Aspirational, Approachable & Friendly, Customer-centric & Service-Oriented, Benefit-driven

Brand Values

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Accessibility
• •Education & Empowerment

Best Practices

• •Prioritize Authenticity & Trust: Always highlight that products are 100% genuine, NMRA-registered, and directly sourced. This builds credibility, which is crucial for beauty products.
• •Educate & Empower: Share knowledge about K-Beauty ingredients, routines, and benefits. Use clear, informative language that helps customers understand the products and their suitability for different skin types and concerns. This reinforces the "knowledgeable" aspect of the brand tone.
• •Stay Visually Aligned & Trendy: Ensure all visuals (product shots, social media graphics, videos) are high-quality, aesthetically pleasing, and reflect the modern, clean, and sometimes playful K-Beauty vibe. Incorporate user-generated content and influencer collaborations to stay current.
• •Maintain an Approachable & Engaging Voice: Use a friendly, conversational tone in customer interactions and social media captions. Utilize emojis appropriately on platforms like Instagram and TikTok. Respond to comments and messages promptly and helpfully.
• •Emphasize Benefits & Solutions: Focus copy on how the products solve customer problems or help them achieve their skincare goals (e.g., "achieve a flawless complexion," "calm irritated skin," "reduce redness"). Use testimonials and reviews to support these claims.

Social Perception

Positive, Go-to Destination, Responsive & Helpful, Influencer Approved, Specialized in K-Beauty

Copy Examples

• •✨ Glow Up, Sri Lanka! ✨ Discover your K-Beauty holy grail with ORION XO. Authentic, NMRA-approved skincare for that radiant, healthy skin you've always dreamed of. 🇰🇷 Tap to shop your faves! #OrionXO #KBeautySriLanka #AuthenticSkincare #NMRAapproved
• •Tired of dull skin and stubborn blemishes? Our [Product Name] with potent [Key Ingredient 1] and soothing [Key Ingredient 2] is your answer! Sourced directly from Seoul and 100% NMRA-registered, it gently revitalizes and clarifies for a visibly brighter, smoother complexion. See why our customers are calling it a game-changer!
• •Ready to transform your skin? 🌿 Watch how @[InfluencerName] uses our exclusive Purito Seoul range to tackle [Specific Skin Concern]! All products are NMRA approved and available only at ORION XO! 😉 Link in bio to shop! #PuritoSriLanka #ORIONXO #KBeautySecrets #SkincareRoutine #SriLankaBeauty #NMRAapproved #[SpecificBrandHashtag]
• •Your K-Beauty Questions Answered + New Arrivals You'll LOVE! Hey [Customer Name], At ORION XO, we're passionate about bringing you the best of K-Beauty, authentically and safely. This week, explore our newest NMRA-certified arrivals from SKIN1004 and learn how to build the perfect routine for [Specific Skin Type/Concern] on our SkinTalk blog! Plus, enjoy islandwide delivery right to your doorstep.
• •🌟 Treat Your Skin! 🌟 For a limited time, get a FREE [Sample Product] when you spend LKR 7,000 at ORION XO! Stock up on your favorite NMRA-approved K-Beauty essentials – from gentle cleansers to powerful serums. Your journey to flawless skin starts here. Shop now: [Link] #OrionXOLK #KBeautyDeals #SriLankaOffers #AuthenticKoreanSkincare #NMRAcertified