Brand Tone

Helpful, Supportive, Passionate, Enthusiastic, Confident, Quality-Focused, Approachable, Friendly, Professional, Trustworthy

Brand Values

• •Quality and Durability
• •Customer-Centricity & World-Class Service
• •Innovation and Problem-Solving
• •Ease of Use (DIY-Friendly)
• •Passion for Van Life and Outdoors
• •Made in America (Oregon)
• •Affordability (Value for Money)

Best Practices

• •Speak from Experience (Be the Enthusiast): Write as a fellow van lifer and outdoor enthusiast. Use language that resonates with the community, showcasing genuine passion and understanding of their needs and aspirations.
• •Prioritize Helpfulness & Support: Ensure copy is informative, clear, and anticipates customer questions. Highlight the ease of installation and the availability of 'world-class' customer support. Frame product descriptions around solving problems for the customer.
• •Emphasize Quality and Durability with Confidence: Consistently use strong, confident language when describing product construction, materials (e.g., 'all-aluminum,' 'UV-resistant'), and the 'Made in Oregon' aspect. Back up claims with specifics where possible.
• •Maintain an Approachable yet Professional Voice: While friendly and engaging, especially on social media, ensure the underlying tone remains professional, reinforcing the trustworthiness and reliability of the brand and its premium products.
• •Create a Brand Voice Guide: Develop a simple internal guide outlining key tone words (e.g., Passionate, Helpful, Confident, Reliable, Friendly), common phrases, 'words we use/avoid,' and examples of on-brand copy. This will help ensure consistency across all writers and platforms.

Social Perception

Highly Regarded for Quality, Excellent Customer Service, Trustworthy and Reliable, Innovative and Well-Designed, Premium Brand, Community-Oriented

Copy Examples

• •Headline: Adventure-Proof Your Van. Built Tough in Oregon. Body: Your journey deserves gear that’s as resilient as you are. At Orion Van Gear, we craft high-quality, American-made roof racks and accessories designed for the demands of the open road and beyond. Easy DIY installation means more time exploring, less time tinkering. Gear up for your next adventure with confidence.
• •Headline: Maximize Your Roof. Minimize The Hassle. Body: Dreaming of the perfect van setup? Our innovative, adjustable roof racks and CAD-verified layouts help you create a custom solution for your Sprinter, Promaster, or Transit. Passionate about van life, just like you, we’re here with world-class support every step of the way.
• •Headline: Quality You Can Feel. Service You Can Trust. Body: Don't let gear worries hold you back. Orion Van Gear delivers premium, Oregon-built van accessories engineered to last. From your first question to post-installation, our dedicated team is here to ensure your van build is a success. Experience the Orion difference.
• •Headline: Your Van, Your Rules. Our Gear Makes It Happen. Body: We get it – every van build is unique. That’s why our versatile roof racks, ladders, and awnings are designed for ultimate customization and easy, DIY-friendly setup. Built by van lifers, for van lifers, so you can hit the road with gear that truly works for you.
• •Headline: Stop Dreaming, Start Building. Orion Van Gear Has Your Back. Body: Ready to upgrade your mobile adventure base? Discover our range of robust, intelligently designed van gear – all proudly made in the USA. With clear instructions and legendary customer service, your dream van is closer than you think. Let's get you out there!