Brand Tone

The brand's tone is a blend of scrappy, youthful, and authentic. It's approachable, community-focused, candid, confident, and slightly rebellious, with a casual and humorous approach on social media that is often motivational.

Brand Values

• •Authenticity & Transparency
• •Community & Connection
• •Quality & Taste Supremacy
• •Grit & Entrepreneurial Spirit

Best Practices

• •Lead with the "Why": Always circle back to the core belief that "Life's Too Short" for bad supplements. This is the emotional hook that separates Orion from generic competitors. Frame the product not just as fuel, but as an enjoyable part of a lifestyle.
• •Tell the Origin Story: Regularly incorporate elements of the startup journey athe college class, the RV, the first local gym samples. This reinforces authenticity and the "underdog" appeal that builds community.
• •Use "Anti-Corporate" Language: Maintain a confident, slightly rebellious, and personal tone. Use phrases like "we figured it out," "we were tired of," and speak directly to the customer ("You push your limits..."). Avoid jargon and overly slick marketing-speak.
• •Focus Relentlessly on Taste and Texture: This is the brand's strongest unique selling proposition. Use descriptive, sensory language. Contrast the "smooth, velvet" experience of Orion with the "chalky, gritty" one of competitors.
• •Be Transparent About Ingredients: When discussing quality, be specific. Mention "100% Grass-Fed Whey Protein Isolate" and "real peanut butter powder" to back up the taste claims with tangible proof of quality. This builds trust and justifies a premium position.

Social Perception

The social perception of Orion Supplements is overwhelmingly positive, particularly for its protein powders. Customers praise the great taste and mixability, often stating it's the best they've had without stomach issues. The brand and its founders are perceived as genuine and passionate.

Copy Examples

• •Don't Waste a Workout on Chalky Protein. You push your limits in the gym, so why settle for a shake that tastes like cement? Our Cinnamon Roll Swirl protein is made with real ingredients, so it's all gains, no grit. Life's too short for bad protein.
• •We Started in a Kitchen with $5k. It wasn't pretty. Late nights, way too many "test" batches, and a dream to create a protein powder that actually tasted amazing. We're Orion Supplements, and we're not some massive corporation. We're just two guys who were tired of bad supplements. We think you will be too. Welcome to the family.
• •That moment you realize you don't have to drink chalk anymore. Upgrade your scoop game. #protein #gymtok #orionsupps #tastetest
• •The Protein Powder That's Actually a Reward. With 25g of 100% grass-fed whey isolate, 18 amino acids, and 16 essential vitamins, our formula is built for performance. But we did it without the chalky texture and artificial aftertaste. This is a protein you'll actually look forward to drinking.
• •Still Thinking About Us? We get it. It's hard to forget protein that tastes this good. From giving out samples from our RV to shipping to your door, we're on a mission to end bad-tasting supplements. Give us a try and see why thousands have made the switch. Your taste buds will thank you.