Brand Tone

Technical and Passionate

Brand Values

• •Quality and Heritage
• •Innovation and Technology
• •Passion for Nature
• •Customer-Centricity
• •Community and Family Spirit

Best Practices

• •Always Blend the Technical with the Emotional: Never just list features. Pair a technical detail (e.g., OCX2-DRY® membrane) with its emotional benefit (so you can embrace the rain without a second thought).
• •Reinforce the Made in Spain Heritage: Mentioning their Spanish origin adds a layer of authenticity and craftsmanship. Use it as a mark of quality, not just a label.
• •Use Active, Evocative Language: Employ strong verbs that inspire action and adventure. Words like conquer, explore, ascend, discover, and embrace align perfectly with the brand's spirit.
• •Speak as the Expert Enthusiast: Write from the perspective of someone who is both a technical expert in footwear and a passionate outdoor lover. This builds trust and relatability.
• •Incorporate the Voice of the Community: Regularly use customer testimonials and user-generated content in marketing copy. Phrases like Let our customers speak for us or Here's what fellow hikers are saying reinforces social proof and community values.

Social Perception

The general perception of ORIOCX is positive, with customers often highlighting the comfort, lightness, and quality of the footwear. The brand is seen as a reliable Spanish manufacturer that offers good value. On social media, the brand is perceived as authentic and engaged, showcasing real-world applications of its products. In niche communities, such as those for trail running and OCR (Obstacle Course Racing), the brand is recognized for specific features like grip and durability, though sometimes noted as being better for shorter to medium distances. The extension into the safety footwear market also positions them as a versatile and technically proficient manufacturer.

Copy Examples

• •Since 1948, we've crafted more than just boots; we've engineered trust. With every stitch made in Spain, ORIOCX is a promise of quality passed down through generations. Step into a legacy of durability.
• •Wet trails, rocky ascents, and unpredictable weather have met their match. Our OCX2-DRY® membrane keeps you dry, while our high-traction soles keep you moving. Don’t just face the elements. Master them with ORIOCX.
• •The mountain is calling. It speaks of crisp air, stunning views, and trails waiting to be discovered. We create the footwear for your answer. ORIOCX: Your journey starts here.
• •Lightweight agility meets rugged durability. The ORIOCX Sparta is built to fly over technical terrain. Feel the trail, not the shoe, and unleash your new personal best.
• •This isn't just a pair of boots. It's your ticket to weekend adventures, shared sunrises, and stories you'll tell for years. Join the ORIOCX family and walk with those who live for the outdoors.