Brand Tone

Conscious & Principled, Appreciative of Craftsmanship, Sophisticated & Minimalist, Respectful & Considerate, Authentic & Transparent

Brand Values

• •Quality over Quantity
• •Craftsmanship & Detail
• •Sustainability & Fairness
• •Timelessness
• •Customer Joy & Service
• •Anti-Fast Fashion

Best Practices

• •Emphasize "Buy Better, Not More": Consistently weave in the philosophy of conscious consumption, quality, and longevity. Avoid language that encourages impulse buys or focuses on fleeting trends.
• •Highlight Craftsmanship and Origin: Regularly mention the artisanal nature of the products and their Portuguese origin. Use words that convey skill, care, and human touch (e.g., "handcrafted," "artisan-made," "attention to detail").
• •Maintain a Sophisticated yet Approachable Voice: The tone should be refined and reflect the premium nature of the products, but remain welcoming and avoid being overly academic or exclusive. Think "informed friend" rather than "distant expert."
• •Incorporate Values Naturally: Instead of just stating values like "sustainability" or "fairness," show how they are enacted (e.g., "made with respect for our planet and the artisans who craft them").
• •Reflect "Omotenashi" in Service-Oriented Communication: When writing customer service emails, FAQs, or return policy information, ensure the language is respectful, helpful, and aims to provide a positive and caring experience, echoing the Japanese philosophy of thoughtful hospitality.

Social Perception

Positive Customer Feedback, Premium & High-Quality, Ethical & Conscious Choice, Emerging Brand with Clear Identity

Copy Examples

• •Headline: "Beyond the Trend. Beyond Expectation. This is Orilabo." Body: "We believe in clothing with a story, crafted with passion and designed to last. Discover pieces that speak to your values and your style. #BuyBetter #OrilaboProject"
• •Social Media Post (Image: Detail shot of fabric/stitching): "It's the details that define true quality. Our artisans in Portugal pour their expertise into every stitch, ensuring your Orilabo piece isn't just worn, but cherished. Experience the difference. #CraftedWithCare #MadeInPortugal #TimelessStyle"
• •Product Description Snippet (for a hoodie): "More than just a hoodie, it's a commitment to lasting comfort and conscious style. Made from premium [material type], designed to be your go-to for years, not just a season. Feel the enduring quality of Orilabo."
• •Email Subject Line: "Tired of Fast Fashion? Discover Enduring Style with Orilabo." Email Body Snippet: "At Orilabo Project, we’re slowing things down. We champion timeless design, exceptional craftsmanship, and the belief that buying better means loving your wardrobe longer. Explore our new arrivals, made with respect for people and the planet."
• •About Us Snippet: "Orilabo Project was born from a simple idea: to create fashion that endures. We partner with skilled artisans and choose quality materials, because we believe what you wear should reflect not just your style, but your values. Join us in choosing well. #OrilaboValues #SlowFashionMovement"