Brand Tone

Empowering, Nurturing & Loving, Inclusive & Celebratory, Authentic & Purpose-Driven, Joyful & Positive, Community-Oriented

Brand Values

• •Representation
• •Inclusion
• •Self-Love & Confidence
• •Empowerment
• •Quality & Authenticity
• •Social Impact & Giving Back
• •Cultural Pride

Best Practices

• •Always Lead with Purpose: Remind your audience of the "why" behind Orijin Bees. Every piece of copy should echo the core mission of representation, inclusion, and empowerment. For example, instead of just saying "New doll available," say "Introducing a new friend to celebrate even more shades of beautiful!"
• •Use Uplifting and Affirming Language: Employ words that inspire confidence and joy. Focus on terms like "beautiful," "brilliant," "strong," "unique," "celebrate," "empower," "shine," and "love."
• •Speak Directly to the Parent/Caregiver and Child's Experience: Acknowledge the emotional connection. Use phrases that resonate with the desire for children to feel seen and valued, e.g., "We know how important it is for your child to see themselves..." or "Imagine the joy when..."
• •Incorporate Storytelling: Share anecdotes (like the founding story or customer testimonials) that illustrate the impact of the dolls. This reinforces authenticity and emotional connection. The story of Esi is powerful and relatable.
• •Maintain a Warm, Approachable, and Community-Focused Voice: Use inclusive language ("our community," "join our hive," "together we can"). Ensure the tone feels like it's coming from a caring, passionate source, reflecting the mother-daughter origins and the collective mission.

Social Perception

Orijin Bees is widely perceived as a groundbreaking and much-needed brand in the toy industry, having a significant positive impact on children's self-esteem, particularly for Black and Brown children who have historically been underrepresented. The dolls are seen as well-made, beautiful, and accurately representative. The brand is viewed as authentic in its mission, founded on a genuine need and a mother's love. Recognition from figures like Oprah and various awards solidify its positive reputation. The "Get One Gift One" program and their community-building language resonate well, showing a commitment beyond profit. Many perceive Orijin Bees as leading the charge for greater diversity in toys.

Copy Examples

• •Headline: See Yourself. Love Yourself. Bee Yourself. Body: Our Orijin Bees dolls are more than just toys; they're a reflection of your child's unique beauty and brilliance. With diverse skin tones and natural curls, every doll is a celebration, empowering your little one to shine.
• •Headline: Unwrap Confidence, Spark Joy. Body: Imagine the smile when they see a doll that looks just like them. Orijin Bees dolls are crafted with love to nurture self-esteem and celebrate the beautiful diversity in every child. Give the gift of representation.
• •Headline: Every Curl, Every Shade, Beautifully Made. Body: At Orijin Bees, we believe every child deserves to see their beauty celebrated. Our dolls, with their authentic features and joyful spirits, are here to inspire playtime filled with pride and endless imagination.
• •Headline: Join Our Hive: Where Every Bee Belongs. Body: Orijin Bees is more than a doll brand; it's a community built on love, inclusion, and empowerment. Together, let's ensure every child knows their worth and the beautiful power of their Orijin. #OrijinBeesCommunity
• •Headline: From Our Heart to Their Hands. Body: Born from a mother's love, Orijin Bees is dedicated to filling toy boxes with dolls that inspire self-love and cultural pride. Watch them grow, confident in who they are, with a friend that reflects their unique story.