Brand Tone

adventurous, authentic, and down-to-earth with a touch of humor

Brand Values

• •Authenticity
• •Curiosity
• •Adventure
• •Connection

Best Practices

• •Write in the First Person: Always use "I" and "we" to maintain a personal, direct connection with the audience. The brand's voice is Orijus's voice.
• •Emphasize Experience Over Luxury: Focus on the authenticity of the experience rather than just the luxurious aspects. Mention the unique local interactions, the taste of a specific dish, or the feeling of a place.
• •Use Relatable, Informal Language: Avoid corporate jargon. Write as if you are telling a story to a friend. Use humor and be open about the imperfections of travel.
• •Ask Engaging Questions: Involve the audience by asking them about their own experiences or what they would like to see. This fosters a sense of community.
• •Be an Explorer, Not Just a Tourist: Frame the narrative around discovery and adventure. Use words like "uncover," "explore," "journey," and "discover" to evoke a sense of excitement and curiosity.

Social Perception

trustworthy, entertaining, and inspiring

Copy Examples

• •Forget what you've seen in postcards. We're going to the real Panama. We'll navigate the concrete jungle of Panama City, uncover the secrets of the old town, and escape to the pristine beaches of Bocas del Toro. This isn't just a vacation; it's an adventure. Are you in?
• •Some places tell stories that you can't find in guidebooks. We'll journey to the heart of the Balkans to discover a land of resilience, beauty, and incredible coffee. We will explore the history of Sarajevo and see how the city is vibrantly alive today. This is a trip for the curious soul.
• •Think you know London? This week, I'm taking you beyond Big Ben. We'll find the best street food in a hidden market, explore the neighborhood of a rock legend, and maybe even get a little lost in Soho. It’s London, the Orijus way.
• •You don't have to cross the globe for an adventure. This weekend, we're exploring our own backyard. We'll discover a secret restaurant in Klaipėda and find the best sunset spot on the coast. Rediscover the magic of Lithuania with me.
• •My philosophy is simple: travel is a crime against oneself to give up. It’s about more than just seeing new places; it’s about the people you meet, the food you taste, and the stories you bring back. Let’s create some stories together.