Brand Tone

Authentic & Passionate, Ethical & Respectful, Appreciative & Story-Driven, Warm & Friendly, Culturally Rich & Celebratory

Brand Values

• •Ethical Sourcing & Fair Trade
• •Preservation of Craftsmanship
• •Artisan Empowerment & Support
• •Quality & Uniqueness
• •Cultural Connection & Appreciation
• •Transparency
• •Giving Back

Best Practices

• •Always Center the Artisan: Keep the stories and skills of the artisans at the forefront. Use their names, share their processes, and highlight the human element behind each product.
• •Embrace Cultural Richness Authentically: Weave in Spanish words or phrases naturally where appropriate (like "Hola," "Gracias," "Familia"). Share insights into Mexican traditions, festivals, and the meaning behind certain crafts, ensuring accuracy and respect.
• •Emphasize Ethical Values Consistently: Regularly reiterate the commitment to fair trade, ethical sourcing, and artisan empowerment in product descriptions, social media, and marketing materials.
• •Maintain a Warm, Appreciative, and Slightly Storytelling Voice: Whether writing a product description, a social media caption, or an email, infuse it with a sense of passion for the craft and appreciation for both the maker and the customer. Use evocative language that paints a picture.
• •Be Transparent and Educational: Share information about the materials used, the techniques involved, and the regions where the products originate. Educate customers about the value and significance of handmade goods and the importance of supporting artisan communities.

Social Perception

High-Quality & Artisanal, Ethical & Trustworthy, Authentic Connection to Mexico, Positive Customer Service, Celebration of Heritage

Copy Examples

• •Instagram Post (Showcasing a new blouse): "Woven with stories, stitched with soul. ✨ Our new [Blouse Name] isn't just a garment; it's a piece of Oaxacan heritage, lovingly hand-embroidered by our artisan partner, Doña [Artisan's Name]. Feel the tradition, wear the artistry. #OriginMexico #HandmadeWithLove #EthicalFashion #MexicanCraftsmanship"
• •Facebook Ad (Targeting ethically conscious consumers): "More than just beautiful. Every Origin Mexico piece empowers artisans, preserves traditions, and brings the vibrant spirit of Mexico to your home. Shop ethically, live colorfully. Discover our fair trade collection today. [Link] #SupportArtisans #FairTradeGoods #MexicoCulture"
• •Product Description (for a Talavera pottery piece): "From the skilled hands of artisans in Puebla, this Talavera [Product Type] carries generations of artistry in its intricate patterns and vibrant hues. Each brushstroke tells a story, making it a unique treasure for your home. Ethically sourced and fairly traded, bringing a piece of Mexican soul to you. [Link to artisan page if possible] #TalaveraPottery #MexicanDecor #ArtisanMade #EthicalHome"
• •Email Newsletter Snippet (Announcing a new artisan partnership): "Welcome to the Familia! We're overjoyed to introduce our newest artisan partners from [Region], the gifted hands behind our upcoming [Product Category] collection. Their dedication to [specific craft technique] is truly inspiring, and we can't wait to share their incredible work with you. Stay tuned to hear their story! #PreservingTradition #ArtisanStories #OriginMexicoCommunity"
• •Website "About Us" Excerpt: "Origin Mexico was born from a deep love for the vibrant culture and unparalleled artistry of Mexico, and a desire to connect these talented artisans with the world. We journey through bustling markets and quiet villages, building lasting relationships based on respect and fair trade. Every piece you find here is a testament to their skill, a celebration of heritage, and a small way to support their dreams. Join us in honoring and preserving these timeless crafts."