Tono de Marca

Authentic and Appreciative

Valores de Marca

• •Authenticity
• •Quality Craftsmanship
• •Cultural Appreciation
• •Personal Connection
• •Curated Excellence

Mejores Prácticas

• •Lead with the Story: Always start with the narrative. Whether it's the history of a particular ceramic design or the family behind the linen mill, the story is what connects the customer to the product and the brand.
• •Use Evocative and Sensory Language: Describe the products in a way that engages the senses. Talk about the "vibrant colors," the "soft touch of the linen," and the "warmth of the hand-painted ceramic."
• •Emphasize Authenticity and Origin: Consistently mention the Italian origin of the products and the artisan nature of their creation. Use phrases like "Handcrafted in," "Sourced from," and "From the heart of Italy."
• •Maintain a Personal and Passionate Voice: Write as if you are sharing a personal discovery with a friend. Let your genuine passion for Italian culture and craftsmanship shine through in your words.
• •Showcase the Artisans: Whenever possible, feature the artisans behind the products. Sharing their stories and images of their workshops will reinforce the brand's values of authenticity and personal connection.

Percepción Social

The public perception of Origine Italiana is that of a high-end, trustworthy purveyor of authentic Italian goods. Customers view the brand as a gateway to discovering unique and beautiful items that are not mass-produced. The brand is perceived as having a genuine passion for Italy, which translates into the quality and beauty of their products. The narrative of supporting small, family-run businesses also resonates positively with consumers, adding an ethical dimension to their purchasing decision. The brand is seen as more than just a retailer; it is a storyteller and a trusted curator of Italian treasures.

Ejemplos de Copy

• •From the heart of Umbria to your home, our new Deruta ceramics are a testament to centuries of Italian artistry. Each piece is hand-painted by master artisans who have passed down their skills through generations. Bring the warmth and vibrancy of Italy to your table. #DerutaCeramics #ItalianArtisan #HandmadeInItaly
• •Imagine a long, leisurely lunch on the Amalfi Coast. Our Florentine linen tablecloths are crafted with that same spirit of effortless elegance. Made by the renowned Tessitura Toscana Telerie, they are a touch of Italian sunshine for your home. #ItalianLinens #TuscanStyle #HomeDecor
• •For us, 'Made in Italy' is more than a label. It's a promise of quality, a celebration of tradition, and a connection to the talented artisans we are proud to call our partners. Discover the stories behind our collections. #OrigineItaliana #AuthenticItaly #SupportArtisans
• •Give the gift of an Italian escape. Our curated gift sets bring together the finest handcrafted treasures, from the sun-drenched scents of Tuscan toiletries to the intricate beauty of Venetian glass. A truly special gift for someone who appreciates the art of living. #ItalianGift #LuxuryHamper #GiftIdeas
• •Share our passion for all things Italian. Follow us for a journey through the hidden workshops and timeless landscapes that inspire our collections. Join our community of discerning individuals who appreciate beauty, quality, and the stories behind the things they love. #ItalianCulture #Community #BrandStory